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OEN_June 2016_1-3page.indd 1
03/06/2016 15:22:28
What’s having the greatest impact
on the market currently?
Steven Hastings,
IT Distribution Channel
Director,
Ricoh UK
:
“Customers are
demanding more for their money unlike
ever before. They are typically looking for
competitive costs and a printer that offers
a maximum range of features.
“We predict that more SME and SMB
customers will independently buy mono
print devices for reliability and cost-
effectiveness in 2016 and beyond.”
Mark Ash,
Head of Print,
Samsung
:
“The print market has been invigorated by
innovative technologies such as the cloud,
M2M communication and open source
software. Collectively, these technologies
are enabling dealers, vendors and resellers
to embed print into the Internet of Things.
It’s having a huge impact, as it means that
print is engrained within the connected
workplace, and plays a big part in digital
transformation objectives.
“Open source software, in particular,
is fuelling this growth, as personalised
applications enable dealers to provide
managed print service offerings that
meet the requirements of many different
verticals. By creating bespoke, tailored
offerings based on individual use cases,
they can approach new markets and
integrate within the enterprise in a way
that they previously couldn’t.”
Jason Cort,
Director Product Planning
and Marketing,
Sharp
:
“More than 80%
of Sharp end customers are SMBs. With
the current economic uncertainty around
Brexit, SMBs in the UK are under more
pressure than ever to reduce or manage
costs. They are cautious about spending
and want to do more with less, being as
efficient and savvy as possible. Services
like MPS present growth opportunities
for resellers, giving their customers the
The current
state of play
This month
PITR
asks print vendors and resellers to share their thoughts
on what is having the biggest impact on the print market today
Continued on page 19...
15
PART 1:
THE VENDORS’ PERSPECTIVE
Sharp PN-VC651B interactive flat panel
display, ideal for education environments
Steven
Hastings,
Ricoh UK
Jason Cort,
Sharp
