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SAMSUNG PRINT BUSINESS BRIEFING
There’s a
change coming
with mobility
and the cloud,
which we
think we can
leverage to
change the
game
The BLI Platinum rating was
a great shot-in-the-arm, but
the company will not stop
innovating until it reaches
the “top tier” by 2020.
“So it’s getting globalised. Now we
have eight different labs worldwide, and
we have to respect the engineers’ time,
give them flexibility.”
Kim notes that Samsung Electronics
has taken three big steps since he joined
– in semiconductors, in televisions and
in smartphones, becoming a worldwide
leader in each category. “Now, we’re
trying to make that same kind of leap in
the printing industry,” he says. “There’s
a change coming with mobility and the
cloud, which we think we can leverage to
change the game.”
Reaching out
For Kim, the Platinum rating from BLI is a
sign of how Samsung’s approach is bearing
fruit. “Developing these very robust
printers was really challenging and it was
really costly, in terms of technology and
people,” he says.
With the technology in place, Kim says
the company’s focus is shifting to market
outreach. “The copier market is very
much relationship-based,” he says, noting
that the only ways to break into existing
relationships are by “buying your way in”
(something he doesn’t rule out), or “by
giving people enough reason to believe.”
Which is why Samsung is so focused
on building relationships with dealers
and partners these days. “Just in the last
month, we’ve had visitors from the U.S.,
Australia and Italy. One way to build
relationships is to have them come here,
to Digital City, Samsung’s headquarters
in Suwon, near Seoul. Until they see the
massive location here, they don’t really
believe how much Samsung has to offer.
But once they come here to see it for
themselves, they change their minds.”
Kim also affirms that the company
remains committed to its goal of becoming
a “top tier” printing company by 2020.
“It’s defined by the number of machines in
the field,” he says. “To become second-tier,
you need at least 1.5 million machines
worldwide and we are nearly there. Once
we become second-tier, it’s just a matter
of time until we become first tier. We just
need to work hard and be ‘disruptive’,
to give people a reason to believe in our
solutions.”
Trailblazing for Samsung’s B2B Future
Moving into B2B is a major part of
Samsung Electronics’ vision for the future,
and Kim says that printing is leading the
way. “It’s a future growth engine,” he says.
“It’s a trailblazer for the B2B business at
Samsung.”
After 32 years of relentless
development, Kim understands that the
future never rests. The BLI Platinum rating
was a great shot-in-the-arm, but the
company will not stop innovating until it
reaches the “top tier” by 2020. Samsung
Printing Solutions, with its Smart UX
Center, is now ready to become a leader in
the smart printing industry.
To find out more about Samsung printers
and new Samsung solutions for end users
and resellers, including the ground-
breaking Samsung Channel MPS Print+
programme, please visit
