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The Samsung Galaxy TabPro S, now available through Samsung’s
Accredited IT Resellers, is the company’s latest 2-in-1 premium
tablet powered by Microsoft Windows 10 Pro. It integrates the
most popular features of laptops and tablets with the security and
familiarity of the Windows 10 platform for businesses. Weighing
just 693 grammes, the Galaxy TabPro S comes with a fully equipped
keyboard cover, enabling it to be used as a desktop or tablet.
While the overall Tablet market
contracted in 2015, 2-in-1 Detachable
Tablets have become a bright spot.
According to a new Strategy Analytics'
Tablet & Touchscreen Strategies
report
1
, the segment is forecast to
grow 91% over the next five years due
to lower prices and better designs.
The research organisation also points
out that detachable tablets give traditional
PC vendors like Asus, Acer and HP a niche
in which they can credibly compete against
mobile device heavyweights.
Eric Smith, Senior Analyst, Tablet &
Touchscreen Strategies, added: “Vendors
have refined 2-in-1 Tablet products in the
last year to be affordable and functional and
there is plenty of headroom for the segment
to grow in the next five years as White Box
vendors seek to differentiate their low-cost
products. The growth rate among 2-in-1
Tablets will far outpace those of traditional
Slate Tablets, though from a smaller base, as
they compete for the spot of the secondary
computing device in the home.”
Key points from the report include:
n
By 2019, 2-in-1 Tablet growth will show
a five-year compound average growth rate
(CAGR) of 57%, compared to a 2% five-
year CAGR for Slate Tablets;
Futuresource Consulting also
highlights the big steps being
taken by Microsoft, particularly in
education. Its latest #EdTech K-12
Market Report argues that Microsoft
is poised this year to raise its game
in the fight for adoption and market
share in the worldwide K-12 PC/
Tablet market in 2016.
It points out that in the past few years
Google has gained rapid traction in the US
market with Chrome OS (via Chromebooks)
at the expense of both Microsoft and
Apple. Q3 2015 saw Chromebooks reach
over 50% of sales for the first time (51%
of US Qtr 3 2015 K-12 sales) with 1.63
million units sold.
The rise of Chromebooks has coincided
with the need for Districts to implement
online assessment (and the stipulation
that all devices needed keyboards). The
combination of a simple-to-use ecosystem,
attractive hardware price point and
industry leading management platform
has resulted in Chromebooks gaining
widespread momentum in the US market.
Outside the US market, however,
n
After a decline in 2015, the overall
Tablet market is due to return to modest
growth in 2016, due to more innovative
designs and enabling technology in 2-in-1
and Slate Tablets alike;
n
Microsoft has legitimised the Windows-
based Tablet with the Surface Pro 3 and
the lower-cost Surface 3. In combination
with the boom in 2-in-1 Tablet sales, the
Windows Tablet market share will reach
10% in 2015.
Peter King, Service Director, Tablet &
Touchscreen Strategies, said: “The timing
could not be better for 2-in-1 Tablets
as Windows 10 makes the multi-mode
computing experience
smoother; Intel's Skylake
processors hit the
market at the end of 2015; and
Windows Tablets have become more cost-
competitive with Android Tablets. Windows
provides a familiar environment for
traditional PC vendors to compete in the
Tablet market and also gives CIOs a higher
level of comfort when considering higher-
end Tablets in the commercial setting.”
1. Q3 2015: Tablet Customer Type, Channel Type &
Form Factor Shipment Forecast by Region 2010 – 2019
(
)
where there is no short-term driving factor
such as a switch to online assessments,
Chrome is growing at a much slower
rate (3% share of Rest of World in Qtr
3 2015). Many countries, especially the
major emerging markets such as Brazil,
Mexico and India, do not have the
connectivity required to run a cloud-based
infrastructure and although Chrome
adoption is developing steadily in the more
mature Western European markets, it’s
not at the same explosive growth rate as
witnessed in the US.
Futuresource
says that 2
in 1 products
have long
been viewed
as ideal for
the education
sector
The growth rate among
2-in-1 Tablets will far
outpace those
of traditional
Slate Tablets
Strategy Analytics:
2-in1 detachable tablets a bright spot
Futuresource Consulting: Microsoft raises its game in education
Moreover, outside the US, Microsoft has
started to fight back, winning significant
projects in emerging K-12 markets, such
as a 960,000 unit deal in Mexico and
an 11,000 unit deal with the Microsoft
Surface in the UAE as part of the Bin
Rashid Smart Learning program.
Its push is being led by the launch of
Windows 10; by the introduction of sub-
$300 notebook devices like the HP Stream
and Acer Cloud Book, which challenge the
Chromebook price advantage; and by the
introduction of 2 in 1 products (devices
that can either operate as a tablet or
notebook via detachable keyboards, or 360
degree convertible devices).
Futuresource says that 2 in 1 products
have long been viewed as ideal for the
education sector, but the high price points
(devices typically over $500) have led to
relatively limited adoption to date – 5%
of US demand in Qtr 3, 3.7% globally. As
prices on these devices drop to as low as
$300-350 retail, Futuresource expects 2 in
1 products to gain 11% market share in
the US in 2016 and 8.5% globally.
Source:
...Notebooks continued
Photo courtesy
of Microsoft
