PRINT
IT
RESELLER.UK
COVER STORY
19
The need
for a single
portal
offering
access
to all the
information a
reseller might
need became
critical
after Ricoh
significantly
increased its
online and
social media
marketing
activities
The new
generation
The Ricoh SPC340DN and
SPC342DN (with 4.3 inch touch
panel) are next generation A4
colour printers for small businesses
and small workgroups.
Suitable for print volumes of up to
6,000 pages a month, they have print
speeds of up to 25 pages per minute
with a first page out time of less than
14 seconds. A high speed processor
ensures that even large jobs are
completed quickly.
A print resolution of 1200 x 1200
dpi makes these printers ideal for
producing high quality professional
colour output, while their small,
compact design means that they can
even be used in a home office. For high
volume users, an optional 500-sheet
paper tray keeps user interventions to a
minimum.
With wired and wireless connectivity
and the ability to print from USB and
SD cards, these devices have flexibility
built-in, with the option of printing from
a smartphone or tablet via Ricoh apps,
airprint and Wi-Fi Direct.
Find out more at
“Accredited Resellers essentially get
access to everything via the blog – all
sales support material and all collateral
– and have the opportunity to formalise
their target and rebate structure against
the units of revenue they do in a quarter,”
explained Hastings. “We also have a
separate Reseller Plus accreditation for
IT resellers interested in formalising a
relationship with us on the MFP side as
well. They have an MFP target, as well as a
printer target and rebate structure.
“Of course, if an Accredited Reseller
has a one-off opportunity to sell the
MFP range, we won’t say no. But for
those resellers who want to formalise a
partnership and work with us more closely
as an MFP reseller and a printer reseller,
there is Reseller Plus accreditation.”
Reseller recruitment
Hastings says that this year Ricoh has a
target to increase the number of resellers
that actively use the new sales support
portal to around 1,500.
“We had about 1,000 signed up to our
previous portal and they will automatically
be signed over to the new one. We will
contact them and they can choose a log-in.
On top of those existing resellers, we are
looking for an additional 500 resellers to
sign up,” he said.
He adds that Ricoh is hoping to take
on a much smaller number of Accredited
Reseller and Reseller Plus partners.
“Realistically, we are looking for about
50 Accredited Resellers, with a specific
rebate programme and more direct support
from a reseller manager; and about 30
Reseller Plus partners to sell MFPs and
printers. We want to give them a very
supportive partnership and we recognise
that we can’t do that for 1,500.”
To this end, Ricoh has taken on two full
time sales support agents, in addition to its
existing national and regional public sector
and e-tail/retail managers.
“They will be available all day, every
day, on the phone and in front of their
email, answering any question those 1,500
resellers want to ask,” said Hastings.
Discover Ricoh
Hastings is confident that these changes,
from the new sales support portal to end
user incentives like the 99% campaign,
will help increase the visibility and
accessibility of Ricoh printers/MFPs and the
Ricoh brand, for corporates, public sector
organisations and resellers alike
“We need to make sure that our
products are as visible and as accessible
as they possibly can be. In the past they
might not have been, but this is changing.
The end user blog we have built up and
the amount of traffic it now gets has made
Ricoh much easier for end users to find.
Meanwhile, the amount of information
that we have put together on the reseller
sales support portal should also make it
easier for our partners to find the help
and support they need. It is all part of the
Discover Ricoh campaign.”
Intuitive touch panel, innovative efficiency. I
colour printing made easy.
The SP C342DN A4 colour printer is smart and easy to use, and its exceptional efficiency
for almost any small to medium sized office and business branch. Usability is enhanced by
icon-based 4.3 inch touch panel that has similar functional design characteristics as Ricoh’
easy integration. Jobs can be print d quickly, securely and simply from mobile phones, and
also accelerated by the high-speed Intel processor. All this is c mb ned with low operating
very economic too.
Intuitive 4.3 inch colour touch panel
Compact body and front operation
High-speed processor accelerates large print jobs
Mobile printing with Ricoh apps, AirPrint and Wi-Fi Direct (optional)
USB direct print (optional)
NEW
Printer
SPC342DN
25
Colour
ppm
