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21
SAMSUNG PARTNER SUMMIT
Here’s an interesting statistic: 2016
is the first year that global IT spend
on the ‘third platform’ will exceed
investment in the ‘second platform’.
In his keynote address at the Samsung
European Partner Summit 2016, Mick Heys,
VP of Imaging, Printing and Document
Solutions at IDC, said that the ‘third
platform’, built on the four pillars of cloud,
mobility, social business and big data/
analytics, was taking over from the ‘second
platform’ characterised by client-server
computing and the LAN/internet.
This is transforming how, where and
when we work – even when we are in
the office. Smartphones and the cloud
especially have freed people to work
anywhere, using the device they have at
hand. They enable dispersed work teams,
remote decision-making and collaboration
across boundaries.
Samsung calls this the Connected
Workplace, and, according to Robert
Davey, Business Development Manager for
Samsung Europe, it is transforming what is
required of printers and MFPs. He argues
that the old values of quality, performance,
reliability and ease of use are now seen as
a basic requirement and that, today, what
differentiates suppliers and their products
are the cloud, digitisation, security and
customisation.
At its partner event, Samsung
highlighted four ways in which it is
leveraging its heritage in smartphones
and smart TVs to create print products
optimised for the Connected Workplace.
1
Smart UX Centre
Samsung has taken the open, customisable
user interface of a smartphone and
transformed the user interface of its MFPs.
It has already introduced the Android
tablet-based SmartUX Centre on its new
generation MFPs and now plans to extend
it to printer models.
2
Samsung Print Apps
Samsung is leveraging the Smart UX
platform to offer new solutions and
services in the form of apps. It offers more
than 30 printer/MFP-related apps in a
dedicated app centre – the Samsung Print
App Centre – and it recently released an
SDK so that developers can create app-
based solutions of their own. So far, more
than 330 app developers have downloaded
the SDK.
3
Cloud
Samsung has created a cloud infrastructure
so that, in combination with or through
its app, Samsung is able to provide
cloud-based printing services, notably
its new MPS product (see last issue) and
its PrinterOn mobile and cloud printing
solutions. With PrinterOn firmware
Aiming for
the top
The Samsung European Partner Summit 2016 in Budapest at
the beginning of June gave Samsung partners an opportunity
to learn about the company’s new print solutions
Continued...
