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In thenews
VOW has announceddetails of a new
service designed todeliver tailor-made
people development training toVOW+
partners and supporters.
Launched after consultationwith resellers,
Aspire is based on best practicewithin blue chip
companies andVOW’s own experience in the
business products sector.
The first courses to be introduced are two
five-dayworkshops: Consultative Selling, for
people relatively new to sales; andConsultative
Selling Pro, formore advanced sales professionals.
The courses aremade up of one- and two-day
sessions,with individual coaching andmentoring
in between.
Other courses on offer include a two-day
LeadershipCoachingworkshop formanagers
and leaders and three one-day power learning
sessions – PresentingwithConfidence, Effective
Negotiations andManaging Pressure and
Performance.
JoeWalker, Head of Reseller Training and
Development atVOW, said:“In developingAspire
we’ve spoken tomany resellers, identified a range
of needs and pressures and believe that we are
now offering a powerful programme designed
to raise individual and team performancemore
effectively than any other people development
training currently available.”
n
VOW outlined a number of new products
and services at theVOW 2014 partner event
held at the EastMidlands ConferenceCentre in
Nottingham onMarch6.More than280 delegates,
includingVOW+ partners, leadingmanufacturers,
dealer groups and service providers,were
entertained by speeches fromNevWilshire, star of
BBC3’s
TheCall Centre
;MaxMcKeown, author of
The Strategy Book
; andVOWManagingDirector
AdrianButler, amongst others.
Tailor-made people development training
Synaxon invests in
sales through service
Synaxon has reinforced its ‘sales though
service’ strategy,with the launch of a
revamped iTrendsmarketing package.This
includes a quarterly 40-page catalogue,
personalisedwith the subscriber’s logo and
contact details, and a separate pricing file so
that each reseller can set its ownmargins.
Synaxon partner distributor IngramMicro
can include individual resellers’ branded
catalogueswith any own-label deliveries it
makes to end users on the reseller’s behalf.
An online virtual version of the iTrends
catalogue is also available for participating
members.
22% lift in email
marketing revenue
Hunt Office has enjoyed a 22% lift
in email marketing revenue since
implementing a cloud-based solution
fromBronto Software Europe.
The company based inNewcastleWest,
Ireland implemented the BrontoMarketing
Platform as part of its evolution from an
exclusively bricks-and-mortar office supplies
business to a fully fledged e-commerce
operation.
The BrontoMarketing Platform has enabled
Hunt Office to delivermore targeted, focused
marketing, leading to a 500% increase in the
frequency of customer interactions (number of
visits, time between visits).
Hunt Office plans to grow email sales to
15% of total revenue.
Olivetti dealers enjoy tripof a lifetime
Olivetti UK’s topperformingdealers of 2013 have just returned from aweek-long stay at the
Lux BelleMareResort onMauritius.
The tripwas attended by 12 dealers from theUK and Ireland and six from Sweden andDenmark, plus
wives and partners. Highlights included a driving rally around the south of the island, a catamaran sailing day,
anAwards Dinner and Party on the last night and plenty of rest and relaxation.
Olivetti UKmanaging director DennisWoods said:“Our top achieving dealers, and their partners, have all
worked incredibly hard throughout 2013 sowe have recognised their endeavours and successes by bringing
them on a holiday of a lifetime and returning them homewith their physical trophies of achievement but,
more importantly, special memories of awonderful place that will staywith them forever.”
Balreed surges towards £30million turnover
Managedprint services andproduction
print systems provider Balreed increased
turnover by 23% toover £29million in
2013. Preliminary tradingfigures show
Balreedgrew sales by £5.5milliondespite
challenging economic conditions and
increasedprice competition.
GroupMarketingDirector Gary Downey said:
“23% growthwas a fantastic achievement, but
more importantlywemaintained the quality of our
service delivery and underlying profitability during
this growth, and that reflects the quality of the
business across all operations.”
Balreedmade two acquisitions in 2013, but as
thesewere in the latter half of the year, Balreed
does not expect to see the full benefits until next
year.
“We achieved £5million of organic growth,
winning new clients and growing our share of
existing customers in equal measure,with some
very large implementations and service takeovers,
and outpaced themarket with our expertise in
production print systems,” saidDowney.
JoeWalker,
Head of Reseller
Training and
Development,
VOW
