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BULLETIN
14
October 13-15
The Print Show
NEC, Birmingham
The first staging of The Print Show takes
place in Birmingham on October 13-15.
Organised by Link Exhibitions UK Ltd, The Print
Show is an annual exhibition designed for the
commercial print market. As well as showcasing
the latest print technologies, services and supplies,
there will be live demonstrations of traditional
print and finishing techniques, from letter press to
intaglio, relief, and stone litho printing.
November 3-4
London Calling
Sunbeam Studios, London
Print finishing specialist Duplo's customer event
returns for the seventh year. See box for details.
January 14-15, 2016
RT Imaging Summit & Expo-
Europe 2016
Barcelona, Spain
Europe's only dedicated print supplies exhibition
returns to Barcelona next January. It is organised
by RT Media, which is also responsible for
RemaxWorld Expo, the world's largest print
consumables trade show event held each year in
Zhuhai, China.
For further details, please visit,
.
php?route=show/information&show_id=18.
January 30-February 2, 2016
Paperworld Remanexpo
Frankfurt, Germany
Paperworld's remanufactured printer consumables
and supplies exhibition is enhanced this year with
a business match-making service designed to
bring together the demand and supply sides of the
industry.
April 19-21, 2016
Sign & Digital UK
NEC, Birmingham
With more than 70 exhibitors already confirmed,
the annual trade show for sign making, display
solutions and digital printing is on target to be
even bigger than this year's event.
VOW marketing materials to help
resellers target high growth areas
Business products wholesaler VOW has
announced a completely revamped
marketing programme for 2016, as part of its
commitment to help traditional IT resellers
prosper across multiple product categories.
The revamped marketing programme provides
resellers with a wide range of end user marketing
materials for the Technology and Electronic Office
Supplies categories, as well as margin-heavy
categories, such as Traditional Office Products,
Facilities Supplies and Furniture.
In addition to hard copy publications, VOW’s
reseller marketing programme includes digital
versions of each publication, enabling resellers to
share links via email or a website.
VOW Sales Manager Danielle Gallagher said:
“In order to increase momentum, resellers need
to be provided with the tools to effectively expand
the product range offered to their customer base.
We have the experience and commercial expertise
to manage each of our customers on an individual
basis. We work hard to understand their business
and where they want to take it, and then advise
them on how best to get there.”
Gallagher added that the breadth of range
offered by VOW has helped its 600+ IT resellers to
grow significantly.
She said: “Our broad portfolio enables resellers
to diversify into other categories, for example
Facilities Supplies. This £5 billion market includes
great expansion opportunities for a reseller,
including cleaning, premises management, security
and warehouse supplies. As a company, we have
invested £20 million in the last 15 years on a
vast infrastructure that now stocks over 24,000
products, and we’ve seen cross-category growth
rocket in recent years.”
Last year, VOW's Traditional Office Products
category grew by 24%, Facilities Supplies by 32%,
Furniture by 35%, Paper by 64% and Technology
by 21%.
To help resellers capitalise on available
opportunities, the Marketing Guide includes a
number of publications focused on specific high
growth areas. For example, VOW’s 308-page
Facilities Supplies Catalogue showcases the entire
product range; the 2Work mailer promotes VOW’s
house-brand offering; and the quarterly Facilities
Focus mailer features key awareness messages and
value added promotions.
Additionally, VOW’s myMarketing service offers
a range of end user emails and PDF flyers, enabling
resellers to send out customisable marketing
materials within minutes. Overprint details are
added to every campaign and pricing can be
tailored to allow margin flexibility.
The VOW Marketing Guide is available at
.
IT resellers interested in opening an
account with VOW can contact the National
Electronic Office Supplies Specialists team on
0844 980 8220
.
Diary Dates
London Calling returns
Duplo has launched a dedicated microsite
for established print finishing industry and
networking event, London Calling Focus.
Now in its seventh year, the Duplo customer
event highlights the latest automated,
integrated print processes and workflows.
It is taking place on November 3-4 in North
Kensington, London, in Ladbroke Hall's historic
Sunbeam Studios. The UK’s first purpose-built car
and factory showroom is now regarded as one
of the foremost photographic studios and event
spaces in London.
This year's event is being supported by Infigo
Software, a first-time participant, and Fujifilm,
which returns after a year's absence and will be
showing its thermo moulding technology. Other
partners include Renz, Apogee, Antalis, Vivid and
Neopost.
London Calling Focus is also being supported
by the British Printing Industries Federation (BPIF),
which will be promoting PrintIT, the nationwide
education initiative teaching young people about
the print and allied industries.
Duplo UK Marketing Manager Sarah Crumpler
said: “London Calling is a truly unique event that
is defined by our customers, for our customers
as well as the wider industry. The aim of London
Calling is to provide ideas and inspiration behind
business growth, as well as opportunities for
networking. ”
The latter includes a 007 themed invitation-only
VIP night inspired by the classic James Bond films.
