PRINT
IT
RESELLER.UK
19
SECURITY
The HP Wolf web series global
campaign forms a key part of the
new ‘HP Secure’ call to action. It
kicked off with award-winning actor
Christian Slater and the premiere of
the newly launched HP Studios’ web
series, The Wolf, highlighting how
corporate networks can be hacked
and what companies must do to
protect themselves.
The Wolf is directed by BAFTA and
Emmy nominee Lance Acord and edited by
Academy Award winner Kirk Baxter.
In the series, Slater systematically
hacks a company – from the mailroom
to the boardroom – through overlooked
vulnerabilities and poorly secured printers
and PCs. This first instalment reinforces that
security is no longer just the responsibility
of the network or something at the
perimeter, but it’s a concern for everyone.
“Hacking is a serious and growing
problem for businesses and consumers.
When HP asked me to partner on this
series, I thought it was a great opportunity
to help educate the public about how to
better protect against cyber-attacks,” said
Christian Slater.
“As the universe of connected
devices grows exponentially, so does
the sophistication and magnitude of
cyber-attacks. Securing devices, data
and identities is an imperative in driving
continued confidence in technology and
with whom and with what we choose to
connect,” said Antonio Lucio, HP Chief
Marketing and Communications Officer.
“HP is leading from the front to continually
make meaningful progress in securing
the future of computing, and The Wolf is
a creative way to raise awareness of this
growing challenge for companies.”
Over the coming months HP will be
elevating its commitment to reinvent
security through a broad range of
partnerships, events and product
innovations for the most secure devices,
solutions and technologies.
HP has teamed up with actor Christian Slater for a new, branded short film
series called ‘The Wolf’, an initiative designed to elevate awareness of the
security risks facing businesses and consumers
HP reinvents
security
“Christian Slater's ability to play a
charmingly sinister hacker, combined with
his popularity in the cybersecurity world,
make him the perfect partner to expose
security issues that leave businesses
vulnerable to attacks,” Lucio added.
The printers in today’s enterprise
environments are as sophisticated as any
computing device,” said Vikrant Batra,
Global Head of Marketing for Imaging and
Printing. “Hackers can pull data from a
printer’s hard drive, or get access to your
company’s network. And how many times
have you walked by the printer and seen
printouts with sensitive information just
sitting there?"
He continued: “Securing devices,
data and identities is a critical concern
for everyone, everywhere. At HP we are
committed to meaningful progress in
securing the future of computing. Making
the world HP Secure. The Wolf is a call to
action to raise awareness."
HP is leading
from the
front to
continually
make
meaningful
progress in
securing the
future of
computing
Continued...
The Data Security Money Pit: Expense
in Depth Hinders Maturity
, a January
2017 study conducted by Forrester
Consulting on behalf of Varonis, found
that organisations are focused on threats
rather than their data and do not have
a good handle on understanding and
controlling sensitive data.
The fragmented approach to data security
exacerbates vulnerabilities and challenges,
96 per cent of respondents believe a unified
approach would benefit them, including
preventing and more quickly responding to
attempted attacks, limiting exposure and
reducing complexity and cost.
While data breaches destroy customer
confidence, impact revenues, attract large
regulatory fines and cost C-levels their jobs,
76 per cent of data security professionals
believe in the maturity of their data security
strategy, according to the study. Despite heavy
investments in a variety of data security tools
as part of their strategy, 93 per cent report
persistent technical challenges in protecting
data.
In order to provide data visibility and controls
organisations desire, the study states: “It’s time
to put a stop to expense in depth and wrestling
with cobbling together core capabilities via
disparate solutions.” Almost 90 per cent of
respondents desire a unified data security
platform. Within such a solution, 68 per cent see
the value of data classification, analytics and
reporting to help reduce risk. Additional criteria
also include meeting regulatory compliance
(76 per cent), aggregating key management
capabilities (70 per cent) and improving
response to anomalous activity (66 per cent).
In summarising the findings, Forrester writes:
“A platform can help to address concerns and
challenges that have sprouted from trying to
make use of many disparate tools, freeing up
resources to allow for greater focus on ensuring
that firms have the correct policies, procedures
and remediation actions in place to meet
business and data security strategy objectives.”
The data security money pit
