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It allows
solution
providers to
expand their
offerings
to include
leading cloud
services
for their
customers,
with minimal
investment
and powered
by Dell EMC
Cloud Partner Connect
As enterprises accelerate their shift
toward all-digital businesses and cloud
delivery models, Dell EMC is increasing its
commitment through additional investments
in the cloud service provider track of the
new partner programme. These investments
start with increased go-to-market resources,
the instantiation of a service provider
solutions engineering team all backed up by
new revenue-based rebates and access to
both earned- and proposal-based business
development funds.
Dell EMC’s Cloud Partner Connect
initiative facilitates building resale
relationships between solution provider
and cloud service providers. It allows
solution providers to expand their offerings
to include leading cloud services for their
customers, with minimal investment and
powered by Dell EMC.
The OEM Partner track was created
to better serve the needs of Dell EMC
OEMs and their customers. Dell EMC
OEM partners are hand selected based
on their resources and capabilities and
are dedicated to helping OEM customers
bring products to market efficiently. These
partners complement Dell EMC’s offerings
by providing value-added services such as
custom hardware and software integration,
final assembly and test, financing options,
inventory management, consolidation and
shipping, custom support engagements
and supply-chain solutions.
In partnership with leading financial
institutions, Dell EMC also offers extended
payment terms and increased credit
capacity to enable its partners to grow
their business faster.
Having been a Dell partner for over
eight years, we’re excited to continue this
journey and be a part of Dell EMC’s new
Partner Programme, said Kevin James, UK
Managing Director at Computacenter. “It’s a
programme which has clearly been designed
with partners in mind, with a focus not only
on products, but also services.”
He added: “With businesses needing
to keep pace with digital transformation,
it’s more important than ever before
that we can offer our customers an
expanded product portfolio that supports
their business goals. We share the same
commitment in offering the highest level
of reliability and performance to our
customers and look forward to continuing
our profitable relationship and growing our
businesses alongside each other.”
Distribution partners
Dell EMC plans to consolidate the list
of distribution partners in the new
programme and partner more closely
with key global distribution partners.
Its distribution programme offers a
comprehensive set of benefits, which
include base rebates, growth accelerators
based on targeted partners and lines of
business and services rebates. In addition,
earned quarterly market development
funds can be spent on activities such as
enablement, demand generation and
headcount.
Distributors will maintain ‘authorised’
status by meeting annual minimum
revenue, services penetration rates and
training competencies requirements.
“Global business is rapidly changing
as more and more customers prioritise
investment in digital transformation.
Dell EMC and its partners are uniquely
positioned to help customers through this
evolution,” said John Byrne, President,
Global Channel, Dell EMC. “Dell EMC
provides vast opportunities to our partners
through an industry leading portfolio of
innovative products, services and solutions,
and now with the Dell EMC Partner
Programme, provides the support and
programmes for partners to excel,” Byrne
concluded.
