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COVER STORY
Jet Tec has been at the forefront of
remanufacturing inkjet and toner
cartridges for two decades. The
company’s all-encompassing range
of remanufactured ink and toner
cartridges which are developed
and produced in the UK in its
Lincolnshire-based factory, provide
a quality, cost-effective, eco-friendly
alternative to OEM cartridges.
Jet Tec product lines include
remanufactured HP, Dell, Canon, Brother,
Epson, Kyocera, Lexmark and Samsung
cartridges. The company’s commitment to
innovation and dedication and passion in
production, design and development, is
reflected in the quality and reliability of its
inkjets and toners.
“Our offer is comprehensive and only
the best components are incorporated
into each and every product, we produce,”
Business Development Manager Becky
Capes explained.
“Innovation is at the core of our
manufacturing operations, we formulate
and produce our own ink as well as devise
processes and equipment to clean and test
all of our products,” she added.
Jet Tec tests each and every ink and
toner cartridge before it leaves the factory,
a process that ensures the highest quality
products. Cartridges also feature ExtraLife
smart chips, a development that delivers
best value for money, with this technology,
Jet Tec products can now print up to 100
per cent more pages than original supplies.
Demand for its products continues to
grow, affordability is of course a key factor
in this, Jet Tec products can offer up to 70
per cent savings on original equivalents,
but even more important is the quality.
“We are so confident in the quality and
performance of our products that every
inkjet comes with a two-year guarantee
and toner has a three-year guarantee,”
Becky said.
A British re-brand
Jet Tec products now sport a fresh new
look. The 20th anniversary coincides
with a brand relaunch which Becky says
celebrates the fact that Jet Tec is a British
brand.
“We are extremely proud that all of
our products are made right here in the
This year marks the 20th anniversary of the Jet Tec brand and the company is
marking it with a brand relaunch designed to celebrate its British heritage
An iconic British brand
UK and we want to shout about it,” she
explained. “We have totally redesigned the
toner packaging across the entire range to
celebrate our Britishness.”
At the heart of the new branding is
a traditional red Routemaster bus. The
London bus is quintessentially British and
its iconic design is recognised the world
over. It’s been reported that of the 2,876
Routemasters ever built, that just under
half are still in existence, and one of them
is at the company’s Lincolnshire HQ.
“The new packaging also features a
Union Jack and states that the product is
‘Made in England’,” Becky added.
Over and above the company’s
intention to promote its British heritage,
another key objective behind the rebrand
was to support its channel customers to
drive repeat sales. “Jet Tec is a credible and
strong brand with a solid reputation for
quality and value for money, and with this
rebrand we are creating an even stronger
brand identity, which will further increase
brand recognition amongst end-users,
and in turn help dealers to generate more
repeat business,” she said.
Support for resellers
Jet Tec resellers have access to a whole
host of value-added resources and support.
“We will continue to deliver high quality
UK remanufactured products that come
with a 100 per cent two- or three-year
guarantee, Becky said, adding: “And we
Innovation
is at the
core of our
manufacturing
operations, we
formulate and
produce our
own ink
