array of hardware, software and cloud-
        
        
          based mobile printing services.
        
        
          The mobile printing ecosystem is broadly
        
        
          populated by printer/copier manufacturers
        
        
          and independent software vendors (ISVs).
        
        
          
            Hardware manufacturers:
          
        
        
          These
        
        
          vendors offer a mobile printing portfolio
        
        
          comprising hardware, software and
        
        
          services. Printers may be cloud or web-
        
        
          enabled, as in the case of HP’s ePrint or
        
        
          Ricoh’s HotSpot range of printers, which
        
        
          allows them to be registered to the
        
        
          vendor's cloud printing services. Most
        
        
          hardware-centric mobile print solutions
        
        
          are brand-specific, although some do offer
        
        
          multi-vendor support.
        
        
          Vendors that offer some form of mobile
        
        
          printing solution or service include Canon,
        
        
          HP, Lexmark, Konica Minolta, Ricoh and
        
        
          Xerox. Most also offer mobile printing
        
        
          services as part of a managed print service
        
        
          (MPS), enabling organisations to manage
        
        
          printing across desktop and mobile
        
        
          environments.
        
        
          
            ISVs:
          
        
        
          These vendors include Breezy,
        
        
          EFI, Cortado, PrinterOn and Pcounter, all of
        
        
          which offer vendor-agnostic mobile print
        
        
          solutions. These are particularly suitable for
        
        
          organisations operating a mixed fleet, as
        
        
          they avoid the need to implement multiple
        
        
          solutions for each mobile platform and
        
        
          printer or MFP. In many cases, hardware
        
        
          vendors will partner with ISVs to deliver
        
        
          multi-vendor support where appropriate.
        
        
          
            Operating system vendors:
          
        
        
          Printing
        
        
          support is available through Apple’s
        
        
          AirPrint, which is built into most popular
        
        
          printer models. AirPrint features include
        
        
          easy discovery, automatic media selection
        
        
          and enterprise-class finishing options.
        
        
          Google Cloud Print offers printing to
        
        
          cloud-enabled printers from smartphones
        
        
          or tablets with Gmail for mobile, Google
        
        
          Docs for mobile and other supported apps.
        
        
          Google Cloud Print Ready printers register
        
        
          themselves directly with the Google Cloud
        
        
          Print service.
        
        
          
            Recommendations
          
        
        
          Given the fragmented nature of the
        
        
          market, there is no silver bullet for mobile
        
        
          printing, and organisations will need to
        
        
          develop a policy framework that balances
        
        
          business value and risk mitigation.
        
        
          Those already operating a managed
        
        
          print environment may find this process
        
        
          easier, as they can leverage the experience
        
        
          of their provider to determine how best
        
        
          to support mobile printing. For those
        
        
          that are not using MPS, the task is more
        
        
          challenging and they should seek to
        
        
          rationalise their existing fleet before
        
        
          introducing mobile print capabilities.
        
        
          Capabilities to look for include:
        
        
          n
        
        
          
            Support for multiple mobile
          
        
        
          
            platforms.
          
        
        
          Users should have the ability
        
        
          to submit print jobs via a variety of
        
        
          methods, such as email, a web browser
        
        
          or a smartphone application. Investigate
        
        
          what document formats can be printed and
        
        
          whether driver settings can be modified to
        
        
          customise print jobs.
        
        
          n
        
        
          
            Print security.
          
        
        
          Any mobile printing
        
        
          platform must offer secure job release
        
        
          features that are consistent with any
        
        
          access control and authentication methods
        
        
          used for desktop printing. Limiting access
        
        
          to printers and MFPs to known users is a
        
        
          crucial step in safeguarding confidential or
        
        
          sensitive information. The most common
        
        
          authentication mechanisms include
        
        
          passwords, smartcards, and two-factor
        
        
          authentication, such as a combination of a
        
        
          password and card access. Authentication
        
        
          can be implemented via an external
        
        
          authentication server, via authentication
        
        
          features embedded within a device, or
        
        
          by installing software that works with
        
        
          the MFP on a PC or workstation. This
        
        
          form of access control is also known as
        
        
          ‘pull-printing’. Look for solutions that
        
        
          offer auditing and tracking of print jobs
        
        
          across desktop and mobile environments
        
        
          to ensure a holistic view and control of all
        
        
          printing activity.
        
        
          
            Printing from a mobile: your options
          
        
        
          
            1. Email or web browser:
          
        
        
          This can use either a private or public cloud infrastructure depending on an
        
        
          organisation’s requirements. A print job is sent to a printer’s unique email address either by email or via a
        
        
          web browser. A limitation with printing via email is that content is constrained to what can be sent as an
        
        
          attachment and finishing options are not always available (e.g. duplex, booklet, stapling etc.). Web browser
        
        
          job submission may offer more flexibility on the type of document that can be uploaded.
        
        
          
            2. Wireless printing:
          
        
        
          This can be done in two ways:
        
        
          i)  Direct-to-printer wireless printing enables printing via a direct wireless connection between a mobile
        
        
          device and wireless printer without the need for access to a network. This requires either embedded OS
        
        
          print functionality for job rendering and routing (i.e. Apple AirPrint) or a mobile printing app. HP wireless
        
        
          direct printing is one example.
        
        
          ii) Wi-Fi network printing solutions enable printing via a Wi-Fi network connection to any printer connected
        
        
          to the corporate network.
        
        
          
            3. Universal print driver:
          
        
        
          A universal driver provides users and administrators with a single driver for
        
        
          multiple devices, simplifying driver deployment and maintenance. A universal printer driver is particularly
        
        
          suitable for a multi-vendor print environment.
        
        
          
            4. QR code:
          
        
        
          Some mobile print solutions, such as those from Lexmark and Canon, offer Quick Response
        
        
          (QR) code print job submission, enabling the user to activate printing by scanning a QR code on the printer.
        
        
          
            MOBILE PRINT
          
        
        
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