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Channel partners are always looking for new sales
opportunities to increase profit and deliver more value-
added service to their customers. This is why Lexmark has
created the Solutions Advantage Programme to provide
a clear and defined path to enable its partners to achieve
this goal.
With the Solutions Advantage Programme, Lexmark’s partners
are empowered to become their customers’ preferred vendor for
solutions that go beyond printing. The programme is created to
help partners achieve their business objectives whilst enjoying
exclusive advantages. These include the free provision of full-
licensed software to equip demo output devices, as well as
comprehensive training on Lexmark’s solutions line.
“Lexmark is evolving as an organisation from one that provides
hardware and services to an end-to-end solutions provider. As
such we need to help our channel partners to join us on this
journey. The Solutions Advantage Programme provides our
partners, at every level, with a consistent, formalised framework
that supports them in this solution-driven transformation,” said
Martin Fairman, Channel Sales Director at Lexmark UK and Ireland.
The programme is divided into three tiers: Entry, Advanced and
Premier. These will run in conjunction with the Lexmark Channel
Value Programme.
The Entry level is a comprehensive offering of support. It
provides partners who traditionally focus on hardware, services
and supplies, with training webinars and access to the Lexmark
Virtual Solutions Centre.
The Advanced tier builds on this to include face-to-face
technical training, access to more advanced solutions (such as
Lexmark Print Management Premise), special bid pricing for
qualified opportunities, and the ability to equip demo output
devices with free software solutions.
The top level of the programme addresses independent
software vendors (ISVs). As well as all the previous advantages, the
Premier tier provides ISVs with a software development platform to
expand their portfolio of solutions and create whole new business
opportunities.
“Lexmark’s Solutions Advantage Programme offers three clear
tiers to ensures every valued partner has a program tier within
reach, and one to grow into,” Fairman added. “Each tier provides
training and tools which enables every partner to go beyond
printing, and sell solutions that are cost effective to deliver thanks
to Lexmark’s industry-leading experience and technology.”
For more information and to sign up to the programme, please
visit
or call
0845 601 5955
for more details.
Register now at
or contact
01628 518658
Lexmark Channel Value Programme
–
It’s More than a Partner Programme.
A Rewarding Experience.
Lexmark is much
MORE
than just a print vendor! In fact over the past three years we
have been transforming our global organisation into an IT provider of industry specific
solutions which will enable your customers to save time and money. This makes
selling Lexmark
MORE
margin rich, develops
MORE
revenue streams, helping you to
differentiate your company making customers
MORE
dependent on your business.
So, whether you are, or need support in, selling output devices (printers and MFP’s),
content management software, workflow solutions or Basic Print Services (click/MPS),
Lexmark is here to support you every step of the way.
Join Lexmark’s Channel
Value Programme today
and starting enjoying the
following benefits:
• Dedicated sales support
• Exclusive offers and promotions
• Customisable sales & marketing tools
• Access to Lexmark’s Channel
Advantage Academy
• Access to Lexmark’s Virtual Solutions
Centre
• Ready-to-Go Marketing tools and
materials
and more...
Lexmark opens up sales
opportunities for partners
Martin Fairman,
Channel Sales Director,
Lexmark UK & Ireland
