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BULLETIN
12
A hotel marketing agency and specialist
printer have launched a dedicated print
service designed to meet the printing
needs of hotels. Developed by In2Print and
Journey, Hotel Print provides marketing
and collateral design work as well as print
fulfilment.
Simon Bullingham, Managing Director of
Journey, said: “As hospitality marketing specialists,
we’re keenly aware of our clients’ needs. One
thing we have noticed during our extensive
interaction with the industry is the extraordinary
quantities of printed material that a hotel needs to
function efficiently. The requirements are myriad.
From promotional brochures to room service
booklets and ‘do not disturb’ door hangers, the
need for printed material is wide and varied.”
Central to Hotel Print is a specially adapted
Print Management System (PMS) that allows
individual hotels to manage their requirements
easily and efficiently and, where necessary, make
modifications to printed material.
In the case of larger hotel chains this can
be done without affecting brand identity, as
the PMS can be set up to allow individual hotel
management teams to change certain fields, such
as addresses, room numbers, telephone numbers
and staff names, without modifying branding or
design work.
As part of the service, prospective clients can
take advantage of a free print audit to identify
print overspend and explore more cost-effective
print solutions.
Print service for hoteliers
Balreed helps CYC set up 24/7 print centre
Setting up and running a 24-hour print centre is a big step for any business, but for CYC
Logistics it was made a lot easier by the decision to outsource the running of the facility to
Balreed, an independent provider of print technology and managed services.
Balreed has provided the international courier and marketing fulfilment company with three new high
speed mono digital presses, taken over the servicing of two more colour presses and provided skilled
production print operators to run the new facility and turn-around global client projects overnight.
Nicky Hayes, Director of CYC, said: “We chose Balreed because we needed a print partner who we
could rely on. We can now help our clients create campaigns based on data analysis and profiling and then
produce fully customised documents on the new presses. Other suppliers don’t have the same ability at the
front and back end of the campaign, and they lose control of the quality as a result.”
He added: “Since we built the print operation, our volume has grown significantly. We can react to
clients immediately, at any hour, and produce fully finished output which can be dispatched immediately.”
CYC offers a single source solution to corporate communications, including design and data analysis;
printing, personalisation and finishing; and controlled distribution to the desk, doorstep or inbox.
The easy way to find your
favourite magazine
MyKIOSK.com is the latest example of how
digital tools are being harnessed to support
the printed word.
A search engine for magazines, it enables
internet users in Germany (and soon Austria and
Switzerland) to locate the nearest stockist of their
favourite newspaper or magazine, saving much
frustration and legwork, especially for readers of
minority interest titles.
Users simply enter their location (or allow their
location to be determined) via a web broswer
or smartphone app and select the magazine
they want. With one click, the nearest stockists
are displayed on a Google map. The database
also contains information about how much the
magazine costs, the current issue, the date of
publication and how often it appears.
MyKIOSK.com is backed by the Federal
Association of Press Wholesalers whose members
provide data on orders placed by retailers every
day. This ensures that the information it provides is
always up-to-date. The service currently covers up to
5,000 magazines and 110,000 retailers in Germany.
One interesting possibility for publishers is the
option to integrate links or QR codes into their
adverts. This would enable someone standing at a
bus stop who sees a poster ad for a new magazine
to scan the QR code to find the location of the
nearest store that has the magazine in stock.
Stylish and interactive
Arjo Wiggins is adding interactivity to all the
papers in its Creative Papers range, including
Conqueror, Curious, Pop Set and Rives.
The new Alive branding denotes creative papers
that have a laminated layer of PowerCoat paper
incorporating printed electronics.
The combination enables brand owners to
marry premium quality aesthetics on packaging,
cards, corporate communications, labelling and
advertising with NFC-enabled interactivity for a
more engaging customer experience.
Arjo Wiggins writes: “Cost-effective paper-
based printed circuitry can be used to reveal
instructions or ingredients in an unlimited range of
languages; take customers to a dedicated website
or online promotion; personalise a product; or
facilitate instant sharing via any of the social
media channels. All it takes is a quick scan with an
NFC-enabled mobile device, which gives creatives
carte-blanche to use the fine paper surface to
communicate their client's brand.”
Alive papers can also be used instead of swing
tickets and RFID tags to deter shop-lifting, facilitate
stock control, deliver a raft of useful information or
loyalty-building offers and reassure customers that
a product is genuine.
Powercoat manages to do this without the use
of environmentally damaging PET plastics. Thanks
to a unique cellulosic formulation and patented
coating process, PowerCoat is FSC-certified,
biodegradable and recyclable. Like ordinary paper, it
can be folded, cut, shaped, torn and even burned to
create a desired effect.
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