Print.IT Reseller - Sept/Oct 2014 - page 16

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01732 759725
small title
Driving
Profit
through
Print
What Businesses Want
The printer market is awash with devices angled towards the
small-to-medium business; after all, there are 4.9 million in
the UK, and all need a way to print! This sector is agile and
constantly evolving, and they need hardware that won’t hold
them back.
Economical printing is of great concern for SMBs at the
moment. For resellers, being able to speak confidently to
customers about cost-per-page, ink cartridge longevity and
power usage is now of utmost importance. However, speed,
reliability and quality can’t be forgotten. An SMB printer
needs to out-perform without over-charging. It’s not a
straight forward sale with so many criteria to consider!
Westcoast are here to help you make some serious print
and supplies sales, and still make a nice profit. It’s all
down to the device – the HP OfficeJet Pro X Series. This
family has revolutionary inkjet technology, which makes
it the most efficient, economical device on the market.
It’s the smartest way to run print within a business – and
the smartest device to sell.
Equipping Resellers
This Autumn, Westcoast are hitting the road to teach
resellers all about Inkonomy, to help you profit from print.
Specially trained Inkonomists will be visiting businesses all
over the UK* to spread the word about the Officejet Pro X
and its incredible cost-saving features. Learn about cost-
per-page and total cost of ownership, whilst experiencing
its record-breaking speed first hand!
The training is free for all Westcoast customers, and is
guaranteed to inspire your work force, energise your sales
pitch and improve your print business. The inkonomists will
turn up in a modified Print-Prius to demonstrate how you can
manage speed and economy! All they need is a parking space,
a power supply and fifteen minutes of your precious time.
Enlightening End-Users
“When you have a hard job, find an easy way to do it,”
said
Bill Gates once. Allow our Inkonomists to do the pitching for
you, and invite your customers along for some training at
your office.
Once they’ve heard the facts, you’ll have the sale in the bag.
They can hear all about the Cash back, Trade-in and Try-and-
Buy schemes available, with prices and offers pre-determined
by you. In addition, the inkonomists can explain why genuine
supplies are a must for their business, and why they should
continue to work with you, the reseller, for all their supplies
needs.
Sessions are available from 1
st
September until 31
st
October*,
but spaces are limited. Call your account manager today to
discuss availability!
Why Westcoast?
Westcoast are an independently
owned UK distributor that has been
supporting resellers for thirty years.
Westcoast prides itself on its extensive
print knowledge and can provide
resellers with products for every
stage of the Print sales process,
from supplies to spares.
Plus,
Westcoast will give all trained resellers
15%*** off their hardware orders!
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