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VOX POP
How do you define cloud printing?
Eddie Ginja,
Head of Strategic Initiatives
and Innovation
,
KYOCERA Document
Solutions
:
“Cloud printing is using servers
and/or solutions that are not hosted at
a customer’s site. There are two basic
flavours of cloud printing – public cloud
printing, using Google Print for example,
and private cloud, which is a unique
KYOCERA offer (see below). Our offer is
aimed at private enterprise cloud printing
services.”
Andy Johnson,
Head of Product
Management,
Brother UK
:
“We define
cloud printing as having the ability to
connect to a printing device via the cloud
to print out a hard copy.”
Jason Cort,
Director of Product Planning
and Marketing,
Sharp Europe
:
“Cloud
print and mobile print are almost
indistinguishable.
“Where a document is held on a cloud
resource, the printing will be handled via
the device in use (smartphone, tablet or
laptop PC). That device must find a printer
and then submit a print job. Normally, this
would involve sending the job to a network
print queue or direct to a printer.
“With mobile print, the job passes via
a web-based facility before being delivered
to the printer, and in some cases can be
received by the printer over its own Wi-Fi
hotspot. Products that provide this include
Everyone Print, PaperCut, YSoft SafeQ and
Sharpdesk Mobile, while Apple AirPrint
and Google Cloud Print further facilitate
printing.”
Mark Robinson,
Market Business
Developer,
Canon
:
“Cloud printing is a
technology that connects printers to the
web. Employees can print documents
directly to their office printer from the
applications they use every day, so that
they’ll be waiting for them upon arrival or
held within a secure print management
solution for sensitive information. And,
because cloud printing works over the web,
employees can just as easily print from the
same room as their printer or from any
internet-enabled device on their commute.
“In addition, cloud printing allows
organisations to share office printers with
people they trust as easily as they might
share an update on their Facebook page.
It is perfect for visiting guests looking to
print, and organisations can easily provide
access to various printers across different
locations and offices.”
Donna Marley,
Channel, GM UK &
Ireland,
Xerox
:
“In basic terms, cloud
printing is the ability to access and print
documents from a hosted service ‘Cloud’
that generally sits on an external network
outside the customer’s individual network.
“There are many ways to offer cloud
printing depending on individual customer
requirements. Simple and direct access
can be achieved where a device is able
to reach a cloud service directly, such as
Google Cloud Print. This often has very
A recent study by IDG found that enterprise investment in cloud
computing has increased 19% since 2012. This month’s panel of experts
share their thoughts on the cloud and why resellers should be actively
promoting cloud applications as part of a wider solutions offering.
How to profit from
rising cloud take-up
limited capability but enough for those that
just need a simple page printed.
“App-based solutions that sit on
a smartphone or tablet can act as the
conduit between a device and cloud service
and allow for more functionality and added
security. Xerox Mobile Print Cloud is a
great example, as it offers multiple print
workflows, true Microsoft Office document
rendering and completely controllable
security, ensuring only authorised people
are able to use the printer.”
Wayne Snell,
Product Manager,
DSales
(UK)
:
“The ability to connect MFP devices
to the web, so that mobile office workers
can access their cloud account to print
emails or documents stored remotely via
their tablets and smartphones, thereby
removing the need to use a PC to create,
access or print documents.”
Why should resellers embrace
cloud print solutions?
Eddie Ginja:
“There are a number of
reasons why resellers should embrace
cloud solutions. Firstly, customers are
asking for these types of solution and
offering them enables resellers to
differentiate themselves from other dealers.
It is also an extra revenue generator for
them – selling extra/more solutions on the
back of cloud.
continued...
Andy Johnson,
Head of Product
Management,
Brother UK
Eddie Ginja,
Head of Strategic
Initiatives and
Innovation
,
KYOCERA Document
Solutions
Because cloud
printing works
over the web,
employees
can just as
easily print
from the
same room
as the printer
or from any
internet-
enabled
device
