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BULLETIN
6
The Apple Watch Hermes: Just 14% of
organisations view wearable technology as critical
to customer engagement and market development.
UK companies have been slow to adopt
digital transformation initiatives despite
evidence that doing so can increase revenue
and enhance customer retention, especially
for an elite group of Digital Disrupters.
A new study by Freeform Dynamics for CA
Technologies shows that 56% of UK organisations
are executing digital transformation initiatives as
a co-ordinated strategic program, with the most
popular projects relating to workforce efficiency
(cited by 48% of respondents), product and service
development (43%) and operations and delivery
(43%).
However,
Exploiting the Software Advantage:
Lessons from Digital Disrupters
states that 18% of
UK organisations still undertake digital initiatives
via separate, not always co-ordinated routes, and
16% use digital to enhance rather than transform
their business.
The study also reveals low uptake of innovations
that can help deliver digital transformation.
For example, only 33% believe that web-based
applications and services are essential to customer
engagement and market development; only 27%
see mobile technology as critical; and just 14%
think the same about wearable technology.
Ritu Mahandru, VP Solution Sales at CA
Technologies, said: “To stay ahead in the application
economy, companies need to disrupt across their
traditional organisation structures, processes and
systems. Mainstream businesses simply cannot
continue with the status quo – they must undergo
significant change to fully integrate digital and new
technologies into all aspects of their business if they
want to deliver a superior customer experience and
close the gap on competitors.”
Organisations that do manage to achieve
this are optimistic about their prospects: 86% of
UK organisations that have achieved high levels
of digital transformation are already seeing or
anticipate revenue growth; 85% are seeing or
anticipate greater customer retention; and 69%
say they are able to react more quickly to business
opportunities.
Using its own
Digital Effectiveness Index
(DEI)
measurement tool, Freeform Dynamics has identified
an elite group of Digital Disrupters. Making up 14%
of UK respondents, these organisations have twice
the revenue growth of mainstream organisations
and 2.5 times higher profit growth.
Belief in software as an enabler of digital
transformation is very high amongst Digital
Disrupters. Globally, more than half (53%) strongly
agree that in addition to their core business they
are now also a software company – compared
to 20% of all UK respondents; and 60% agree
strongly that they need to become a more app-
centric, software-driven business, compared to only
30% of all UK companies.
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BULLETIN
UK companies slow to adopt
digitisation strategies
Smart imaging
The scanPAD is a smartphone holder and
scanning surface designed to simplify the
imaging and sharing of documents. The
combination of a scanPAD and smartphone
integrates the functions of a scanner, a mini
photo studio, an overhead projector and
a hands-free holder for watching movies
or making video calls/selfies. Made from
lightweight aluminium, the scanPAD uses
micro-suction nanotechnology to keep
documents flat and securely in place. Flip
the mat over and bluescreen technology
lets you take product photographs with
a transparent background – ideal for
e-commerce sites. With all the intelligence
in the smartphone, the scanPAD has no
wires or moving parts.
UK businesses let
intelligence go to waste
One in four
businesses gains
zero benefit from
the information
they possess, warn
Iron Mountain and
PwC, as they launch
their Information
Value Index to
measure how well
businesses manage
information for
competitive
advantage.
Research by the two companies shows a
disturbing lack of awareness of the extent to
which business information can be exploited.
Almost two thirds (64%) of UK business leaders
believe they are already making the most of their
information. Yet, the Information Value Index
shows that just 4% of businesses in Europe and
North America are actually getting maximum
value from the information they hold.
Almost half (43%) gain little or no (23%)
tangible benefit.
Overall, the Information Value Index gives an
average score of 50.1 (46.9 in the UK) out of an
ideal score of 100, indicating that a majority of
businesses have a long way to go before they
can fully release the value of their information.
Over a quarter of those surveyed don’t
employ data analysts to extract value from
information, or lack the data interpretation skills
or insight application capabilities required to turn
information into decision-ready facts, targeted
marketing campaigns or improved processes.
The study also reveals that many UK
organisations are failing to effectively manage
information as it travels through the business.
Around one in five organisations don't know
what information they hold (16%) and where it
is either most valuable (28%) or most vulnerable
(23%).
PwC’s Richard Petley said: “Every transaction
with a customer and every interaction with
a stakeholder delivers market intelligence,
customer insight, an opportunity for innovation
and the potential for profit. Yet our Information
Value Index shows that only four in a hundred
businesses are sweating their information assets
to create competitive advantage. In a 24/7 digital
world, information is insight and insight is power,
and the falling cost of technology means it has
never been easier to harness information and
use it like any other asset in the business.”
A summary of the report,
Seizing the
information advantage: How organisations can
unlock value and insight from the information
they hol
d, can be found at
.
September2015
Seizing the
information
advantage
Howorganisationscanunlock
valueand insight from the
information theyhold.
APwCreport inconjunction
with IronMountain.
