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16
ADVERTORIAL
Choosing a forward-thinking
business supplies partner with your
business’ best interest at heart is
never easy, but there are a number
of rules to follow when selecting a
partner which can ensure you make
the correct decision. The benefits to
following these rules aren’t always
instantly obvious, but over time your
business will reap the rewards of
taking the time to consider what you
actually need from a supplier.
VOW, the UK and Ireland’s leading
business suppliers and services wholesaler
with a group stock holding of £50m across
600,000 square feet of state-of-the-art
warehouse facilities, explains some of the
key things to remember when searching for
your business supplies partner.
1
Ensure you have access to
an extensive product range
IT resellers who continue to work with
wholesalers that only offer a limited
product range often find it a challenge to
grow their business. The office products
area on its own is in decline. However,
when combining it with other services and
end-to-end business supplies, IT resellers
can maximise growth opportunities not
only in their core markets, but in new
vertical sectors as well.
For instance, as more and more
businesses are moving away from a
traditional paper office, products such as
high speed business scanners and mobile
scanning devices are becoming more and
more popular.
VOW’s Sales Manager Danielle
Gallagher explains, “It’s not just about
supplying additional products to help our
resellers grow, it’s about staying ahead
of the curve. At VOW we’re very proud to
have a highly knowledgeable team with
industry expertise across different market
categories of technology, facilities supplies,
traditional office and furniture. We’re
involved in shaping, understanding and
defining industry trends, and our resellers
significantly benefit by staying one step
ahead of the competition.”
The BOSS (British Office Supplies and
Services) Federation’s outlook for Q3 2015
showed that 36% of respondents believe
“encouraging diversity” is one of the key
priorities for the industry.
2
Find an Account Manager
with a genuine interest in
your business
A performance driven service is great, but
you should always look for more than that.
IT resellers aren’t faceless companies, but
people who have taken the risk to set up
their own business and want a personal
service that isn’t a “one size fits all”
solution. VOW understands that it is their
investment, hard work and reputation
on the line, and so it is vital that their
account management team translates
that understanding when looking after
Key things to
remember when
looking for a supplier
customers.
Danielle adds, “At VOW, we take a
more consultative approach to account
management and share a genuine interest
with our customers in ensuring their
business thrives. If our customer does well
we do well and we have a vested interest
in ensuring we support all our resellers’
businesses. We support their business as
it is today and ensure we have a shared
vision of how it will shape for the future;
that vision is something we’re very proud
to be part of.”
3
One supplier means one
invoice
Although there are no boundaries when it
comes to sourcing additional products and
services from the wider industry, it can be
costly to utilise multiple suppliers. Often,
sourcing additional suppliers requires time
and a quality vetting process. Then, once a
supplier is selected, there comes an initial
period of learning, where it is prudent to
understand specific business, staff and
customer requirements.
It’s also worth considering the
Danielle Gallagher,
Sales Manager,
VOW
If our
customer
does well
we do well
and we have
a vested
interest in
ensuring we
support all
our resellers’
businesses.
