01732 759725
ADVERTORIAL
4
*On behalf of AV company Steljes
CUTTING THE
TOTAL COST
OF PRINTING
Canon have partnered with PrintSense, IngramMicro’s managed print
solution, to bring to light the ‘hidden costs’ associated with print and the
management of print. These are costs that are not immediately visible and
can often plague organisations. With 60% of the print market by 2018 being
sold contractually and with SMB customers typically spending up to 7%
of their revenue on print, there is a great opportunity to be the reseller of
choice, and highlight the overall cost of their printing infrastructure. Especially
when a staggering 90% of them do not know howmuch their printing is
costing them. The PrintSense service looks to address this expenditure by
allowing automation, visibility and control of their printing infrastructure.
The Canon PrintSense solution embraces technology which can offer a
huge range of services to your customers from automated toner delivery
through to full printer fleet management. The managed print market is a
huge opportunity for partners, and will continue to grow into the foreseeable
future. According to industry analyst firm IDC, the worldwide SMB market for
MPS services is currently worth about $13 billion and will continue to grow at
about 16% CAGR through 2016.
Embracing Canon technology integrated with Printsense will provide benefits
for not only your customers but also for your business. It will act as an ongoing
form of revenue as it will move your customers from transactional purchases
to a contractual model which can secure longer term contracts. In addition
you will ensure ongoing profit as a constant line of communication will grant
the oppournity to market hardware refresh opportunities (typically 15-20%
margin), the continual sale of consumables (typically 15-20% margin) and
any additional services you may offer.
PrintSense.
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PrintSense.
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Highly sophisticated
multifunctional devices that
work seamlessly within an
office infrastructure
Addressing these hidden costs
Canon’s renowned portfolio plays an important part in
addressing the total cost of print. From an administration
and IT point of view the portfolio offers automated toner
management, remote diagnostics, single universal driver
and supports industry standards. All of these points
help to ease administration burden. With regards to
document publishing and management, the portfolio
supports printing from Mobile and internet connected
devices, allows quality in-house publishing
**
and supports
information search (OCR) and reuse, merging paper with
digital easier than ever before
**
.
The majority of what makes up the total cost of print
are often under-estimated. Topics such as document
management and publishing, IT support and
infrastructure, administration and purchasing, are often
overlooked and it is only the cost of the device and its
supplies, which actually only equates to 10%* of the total
cost of print, that are taken into account.
**On selected models only
*Adapted from research from ALL associates Group, Inc 2012
