Print.IT Reseller - May/June 2016 - page 40

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Paul Birkett,
Sales and
Marketing Director,
Samsung European
Printing Division
MPS
Samsung claims that the new
Samsung Print+ MPS provides the
channel with a comprehensive,
easy access, low risk opportunity to
deliver managed print services to
small and medium-sized businesses
(SMEs). Being web-based, the
platform is easy to use and removes
the cost, resource and capability
barriers traditionally associated
with selling and implementing MPS
solutions.
Designed to provide resellers with
the tools, knowledge and support to sell
and implement managed print services
without committing capital investment
in operations or a service infrastructure,
Samsung Print+ MPS will enable
accredited partners to protect their MIF,
capture more print-related spend and
create a new revenue stream by adding
print-related services and solutions under a
managed print service.
Samsung sees a huge growth
opportunity for channel partners in
providing services beyond print – and not
just within the traditional print channel.
Birkett told
Print IT Reseller
that as well
as expanding its printer channel base,
the company is looking to develop new
partnerships with IT resellers, systems
integrators and VARs.
He hopes that Samsung Print+ MPS
will also encourage more printer dealers to
take on Samsung. “Within the traditional
print channel, switching vendors has a high
cost and the ROI cycle can be long. In the
past that’s put many single-line dealers off.
We want to make it easier for dealerships
interested in taking on Samsung as a
second brand to do so,” he said.
Risk-free, simple and secure
Designed for the SMB market, Samsung
Print+ MPS is optimised for up to 50
devices per contract. “But there’s no
reason why we can’t go larger,” Birkett
said.
It has no-cost entry and provides a
risk-free, simple, secure way for accredited
partners to design, price, propose, contract
and manage MPS solutions. “Through
a fully integrated cloud platform we
have made contract set-up faster and
maintenance and customer support
smarter, all of which makes it easier for
dealers to manage a profitable business,”
explained Birkett.
The Print+ MPS Portal streamlines every
aspect of the reseller’s printing business,
from sales prospecting through to contract
management and renewal, including deal
configuration, pricing, proposal creation,
contract generation, equipment order,
As Samsung aims to recruit 200 new partners and significantly increase its
B2B market share, Paul Birkett, Sales and Marketing Director for Samsung
European Printing Division, tells
Print IT Reseller
about the company’s
brand new channel MPS programme, Samsung Print+ MPS.
Samsung launches new
channel MPS programme
contract activation, supplies automation,
maintenance management, billing and
contract management.
With or without service
Partners can sign up to Samsung Print+
With Service, under which Samsung
manages the maintenance provision on
the dealers’ behalf, or Samsung Print+
Without Service if a dealer prefers to use
its own engineers to fulfil customer service
requirements.
“It’s an excellent business proposition
as it allows dealers to migrate over time,”
Birkett said. “They can initially take devices
with service included, meaning they don’t
have to have engineers fully trained from
day one, and then, as time goes on, add
in further machines with no service. This
removes the requirement for up-front
investment in training and resource.”
“The other upside of this flexible
offer,” explained Birkett, “is that it enables
dealerships to service national accounts
from day one. They can mix and match the
‘with’ and ‘without’ service packages as
they need to, with the reassurance that
they can access service from Samsung in
areas outside of their geographical reach.”
There is also the potential for dealers to
win multi-national accounts, as Samsung
Print+ MPS will be a global offering.
Following a two-month pilot with selected
partners, starting in June, Samsung will
begin partner recruitment in the UK and
Belgium. The programme will then be
rolled out across most other European
countries later in the year. In 2017,
Samsung plans to extend it to the USA and
Asia Pacific regions.
June trials
“The pilot will be key in shaping the
service,” explained Birkett. “We will start
to train our first partners in June and have
already engaged with a number of our
resellers and have two national partners in
place. The pilot will involve a total of about
ten partners and, once that’s complete, we
Samsung sees
a huge growth
opportunity
for channel
partners in
providing
services
beyond print
– and not just
within the
traditional
print channel
Aguide toMPS in theworkplace
SAMSUNG
PRINT+ MPS
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