ADVERTORIAL
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Epson, a global innovation leader
in printing, wearable devices,
robotics and visual communications,
has announced its commitment
to a sustainable business future,
supported by new independent
sustainability research on eco-
innovation in the workplace. Epson’s
President, Mr. Minoru Usui, stressed
the company’s commitment to
leveraging its unique technologies to
contribute to a sustainable society.
Reinforcing the company’s ongoing
expansion into business markets the findings
from research conducted by industry analyst
firm Quocirca found that most European
companies are not capitalising on eco
sustainable technology. The research,
which took place over April and May 2016
and covers the opinions of IT purchasers
across 500 European organisations on
sustainability, comes at a time when these
organisations are facing increasing pressure
to report on the triple bottom line and drive
more eco-innovation internally.
Mr. Minoru Usui comments: “As a
company, our sustainability ambitions go
beyond the technology that reduces the
environmental impact of our products. As
can be seen from the research, a sustainable
future can only be achieved when backed
up by business action. Epson wants to
fundamentally change the behaviour and
businesses of our customers by providing
products, services, and functions to enable
a more efficient office and a better, more
sustainable future”.
Despite cost and sustainability
pressures, the research found that just 23%
of European companies are realising the
full potential of energy efficient technology.
Stark differences in attitudes were revealed
between large enterprises and SMEs,
with 74% of large enterprises viewing
sustainability as a high priority compared
to only 33% for SMEs. Larger enterprises
(39%) were more likely to be using energy-
efficient IT compared to smaller enterprises
(8%), with SMEs perceiving cost as the
main barrier.
Rob Clark, Senior Vice President, Epson
Europe, highlights that: “Making the switch
from laser to inkjet printers, for example, can
help companies achieve energy savings of up
to 96%, CO2 emission reductions of 92%
and waste reductions of 95%. Therefore,
offering not only cost efficiencies but energy
efficiencies too.” Over half of respondents
(56%) state they plan to make the switch to
inkjet over the next 12 months.
“The best is yet to come,” adds Mr.
Usui, “we will continue to refine our
technologies across our four innovation
areas (inkjet, visual communications,
wearables and robotics) to increase the
value provided to our customers and to
enhance our contribution to environmental
improvements. Our targets are ambitious
but the scale of the environmental
challenges our world faces requires strong
responses and we want to continue to be
leaders in making a difference. It is our duty
as a manufacturer.”
Global Strategy and Corporate Vision
for 2025
Epson is poised for its next phase of growth
and consequently, has established a new
corporate vision outlining the path the
company will follow
over the next
Epson’s President affirms company’s
commitment to a more sustainable future
Make the Switch:
decade, a mid-range business plan for the
first phase towards achieving the vision.
The Epson 25 Corporate Vision takes into
consideration changes in the business
environment and global mega trends, and
describes where Epson wants to be in 2025.
Innovation will be driven across four areas,
namely: inkjet innovation; visual innovation;
wearables innovation; and, robotics
innovation.
Reinforcing the company’s commitment
to the European market, Rob Clark, Senior
Vice President Epson Europe, talked to the
company’s
€
50 Million investment in Europe
(principally focussed on infrastructure, IT,
marketing and workforce expansion), part of
its overall
€
2 billion European growth plan,
which looked to strengthen European sales
capabilities and increase workforce by 10%.
Moving forward, global investments in key
regions such as Europe, the Middle East
and Africa will be paramount to sustaining
growth in business markets over the
medium to long-term.
Tel: 0844 409 8010
As a
company, our
sustainability
ambitions go
beyond the
technology
that
reduces the
environmental
impact of our
products
