Print IT Reseller - June/July 2015 - page 3

PRINT
IT
RESELLER.UK
3
Congratulations! If you’re reading this magazine you
are not emailing. Because we spend so much time
reading and replying to email, it is often highlighted
as a reason for the UK’s low productivity levels.
Businesses of all types have adopted various measures
to reduce the amount of time staff spend on email,
from applying message quotas to banning email at
weekends. But, as we find out in this month’s Vox Pop,
often these just serve to show how useful email really
is. Undoubtedly, there are things we could all do to
improve our message management and, clearly, there
are good reasons to pick up the phone more often, but
to demonise email is misguided.
Before restricting employees’ email usage, employers would be
well advised to look at what they are reading their email on.
As anyone who has recently got a new PC or a second screen
or a smarter phone or a mobile printing app can attest, the
benefits of working with the latest technology are immense.
Yet, as Canon’s Mark Robinson explains on page 14, many
small businesses continue to work with old technology.
Sometimes, this is for financial reasons – a big factor in today’s
debt-averse business climate. Often, however, it is due to lack of
awareness or knowledge and it is here that resellers can really
help – by staying in regular contact with customers and by
keeping them informed of new technologies that can improve
productivity or reduce the cost of doing business.
Scanning, which we look at on page 35, is a classic
case of a technology that has multiple benefits.
According to Klaus Schulz of Fujitsu subsidiary PFU
(EMEA) Ltd, it is also an example of technology’s
tendency to over-complication. As manufacturers
respond to feedback from existing users, they add
more and more functionality to each iteration of a
product so that someone coming to a technology for
the first time is likely to be overwhelmed and put
off. Scanning, he suggest, may have reached that
point. With its new SP Series, Fujitsu is
effectively re-setting the clock.
By removing unnecessary complexity,
it is putting the needs of beginners
before those of advanced
users – and giving resellers
a new way to approach late
adopters.
James Goulding
, Editor
07803 087228
PRINT.IT Reseller is published by Kingswood Media Ltd., Amherst House, 22 London Road,
Sevenoaks TN13 2BT
Tel: 01732 759725 Email:
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PRINT.IT Reseller
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© 2015 Kingswood Media Ltd. · Design: Sandtiger Media
06
Bulletin
What’s new in print,
printing and the
channel
12
BNP Paribas
Column
Andy Milsom looks
at what the election
result might mean for
resellers
14
Opinion
Canon’s Mark Robinson
on resellers and the
SME sector
16
Cover Story
Why MPS providers
are turning to VOW’s
fulfilment service
18
HP Discover
Steven Swift reports
from the HP partner
event in Las Vegas
22
Finance
What to look for in a
finance partner
26
Print Services
Exaprint introduces
customisable mock-ups
to drive sales
29
Industrial Printers
Printronix introduces
its next generation of
barcode printers
31
MPS
Lexmark launches
entry-level MPS for IT
resellers
35
Scanners
High growth areas in
document scanning
38
Digital Archiving
Fujitsu goes back to
basics with SP Series
scanners
40
Vox Pop
The productivity crisis
and what you can do
about it
48
Dealer Profile
Copy Print Services
prepares for expansion
with move to new
premises
50
60 seconds with...
…Jonathan Whitworth,
MD of DSales UK
JUNE/JULY 2015
print
it
reseller.uk
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Issue 20 ISSN 2055-3110 (Print) ISSN 2055-3129 (Online)
Editor:
James Goulding
07803 087228
·
Advertising Director:
Ethan White
01732 759725
·
Publishing Director:
Neil Trim
01732 759725
·
Group Sales Manager:
Martin Jenner-Hall
07824 552116
·
Social Media and Web Editor:
John Peters
07711 204011
·
11.New Version 7with different image and no slice of
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PAGE 17
INTERVIEW
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PAGE22
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