01732 759725
22
BUSINESS INKJETS
Business inkjets
and opportunites for
channel growth
Last year the business inkjet market
grew by 7 per cent*. This is largely
being driven by SMB customers who
are looking for high quality printers
that have ultra-low running costs.
To help our channel partners capture
this growth, we’ve developed an inkjet
proposition in our new J5000 and J6000
series that incorporates
the added-value
features that SMBs
need to support modern
office environments.
While SMB
customers don’t have
the requirement for
enterprise-level A3
machines, not being
able to print in A3 can cause
frustration when needed urgently. It’s for
this reason that our range features devices
offer occasional A3 printing in a more
compact device.
The new flagship inkjet series has also
been created with roll-outs alongside laser
models in mind. This would give customers
access to the best of both worlds – volume
A4 printing with occasional A3 printing
that sees them avoid the expense of
Andy Johnson, head of product management at Brother UK, explains
growth opportunities for resellers in the business inkjet market and
how the firm’s new J5000 and J6000 series has been designed to meet
end-user needs
having a larger A3 copier-style machine.
In designing the range we’ve also
considered that the adoption of a flexible
working culture is not just confined to
multi-national companies. By the end of
next year there will be 26 million mobile
workers in the UK according to IDC and
small businesses are increasingly attracting
millennial talent by offering them
collaborative environments to suit the ways
they want to work.
With this in mind, the J5000 and J6000
series feature cloud connectivity through
Google Cloud print, AirPrint and Brother’s
own iPrint & Scan app, making it easy for
workers to print from multiple devices.
The models are also available as part
of our managed print service offering. As
the transactional print hardware market
continues to contract in size at around
5% each year, we’re aiming to open up
managed print services to as many channel
partners and customers as possible.
We recently invested in a digital
platform that is designed to empower a
wide range of channel partners, from VARs
to office supplies resellers, to quickly agree
managed print service contracts over the
phone with their customers. This means
that the devices can easily be incorporated
into an integrated solution to solve a
range of pain points, like purchasing ink or
maintaining the devices.
Inkjet devices are now a real alternative
to laser models for the SMB market. Yet,
we recognise it’s important to invest and
innovate to make sure these products
continue to evolve to help people to
operate effectively and efficiently in today’s
fast-paced, dynamic workplace.
Andy Johnson
J5335 DW
