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BULLETIN
Azlan has appointed Rachel Paterson as Sales Manager for its Information Management
and Security business to provide additional focus on this key area of growth potential.
Paterson, who brings over a decade of experience working in security-focused roles within
distribution, will head a ten-strong team, working with resellers to develop their capabilities and open
opportunities with information management and security solutions.
“Following soon after the intake of experienced and expert information management staff we made
last year and the formation of Azlan’s specialist security business unit, Rachel’s appointment underlines
our determination to succeed in this vitally important part of the market,” said Peter Spreadbury,
Director of Software at Azlan.
Azlan is already making its mark in these key sectors. In the final quarter of 2016, it underlined its
commitment to growing its information management business by swelling its specialist Veritas team
to 15, bringing additional business development, sales and technical staff into its Warrington location.
New recruit for Azlan
DMSL is offering to send staff and resources
to support resellers at local events, such as
business clubs and Chamber of Commerce
meetings.
Managing Director John Carter said: “Small
businesses prefer to have a local IT and comms
services provider, so they can call on them for help
and advice at any time. We’ve already supported
partners at local business club events and generated
a good number of enquires and actual sales. It’s
very effective and helps the reseller identify and
open discussions with more local firms.”
Mike Luxford, Managing Director of Cambridge-
based MLCS said: “DMSL has supported us at
two local Chamber of Commerce events recently
and they both went really well. They produced
a marketing hand-out and pop-up banners and
sent some of their people along as well. It was so
valuable to have that extra support and expertise
on-hand to engage with the attendees. We picked
up several new customers and we’re still talking to a
number of other companies we met on those days.”
Carter said that DMSL will consider supporting
committed resellers at any kind of event, anywhere
in the UK. Depending on the circumstances, some
funding support may also be available.
DMSL to help resellers drum-up business
UK distribution
partnership
Synaxon has formed a partnership with
F-Secure that will see the channel services
group acting as a distributor for the
vendor’s leading range of online security
and privacy software.
The agreement follows an initial year-long
partnership between the two organisations, during
which they have worked to develop new business
with Synaxon members. The success of the UK
partnership has led to it also being embraced
by the German parent company, giving F-Secure
access to more than 3,000 member businesses in
the dealer group’s country of origin.
Resellers and retailers will be able to order
and download F-Secure products directly via
EGIS, Synaxon’s online procurement and order
management platform, for immediate deployment
and use by customers. Synaxon members who
sign-up as F-Secure partners can expect to earn up
to 50% on sales and significant rebates when they
purchase F-Secure solutions via EGIS. In addition,
they will receive additional margins on annual
customer renewals.
“The partnership is a new milestone in the
development of Synaxon UK and its relationship
with the wider channel,” said Derek Jones,
Managing Director, Synaxon UK.
Fast connectivity is key driver of DX
Entanet has pointed to the importance of reliable and fast connectivity as a key driver
of digital transformation, arguing that unless customers ensure they adopt the right
solution, they risk killing their DX strategy.
Head of Marketing Darren Farnden, said that every business’s digital transformation is driven by
the ‘nuts and bolts’ of communication, which includes every form of connectivity imaginable, including
business-grade broadband, fixed and wireless Ethernet, IP VPNs, hosted voice, virtualisation and a
myriad of cloud-based services.
“With the move towards hybrid infrastructures and growing use of cloud services, what connects
a customer’s DX strategy to the real world, is one of the most important decisions, they need to get
right first time. This is where the channel still has a golden opportunity to add value and ensure that a
customer’s DX solution is fit for purpose,” he added.
Tech Data extends memory and storage choices
Tech Data has added the ADATA range of memory and storage products to its range of PC
components and accessories.
Adam Lee, Category Manager for PC Components said: “ADATA is a well-known and trusted
name amongst OEMs and retailers, so it’s a great addition to our range. It has a really impressive
and comprehensive range of memory and storage products covering every consumer and commercial
need. The addition of ADATA to our portfolio means Tech Data can offer systems builders, retailers and
commercial resellers even more memory and storage options for new builds and upgrades. And in the
current market climate, that’s an important advantage.”
John Carter
Rachel Paterson
Derek Jones
