Print IT Reseller - Issue 38 - page 19

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Q & A
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RESEARCH
The study compared the views of
mid-level ‘hands on’ IT managers
with those of the senior directors
across more than 260 UK businesses.
The survey results suggests IT managers
feel senior leaders in their organisations
are holding back the adoption of new
technology which could have a positive
impact on their business.
67 per cent of senior business leaders
and middle managers say UK businesses
are too wary of adopting new technology
such as cloud communications, and only
56 per cent think the senior team in their
business invests sufficient resources to stay
up to date with the latest technology.
The research revealed a suspicion, held
by 45 per cent of IT managers, that senior
business leaders hold back technology for
reasons of ‘self-preservation’, whereby they
are reluctant to embrace new tech that will
disrupt their own position or the status quo
within their organisations.
A difference of opinion
IT managers are far less optimistic
than senior directors when asked if
their organisation makes full use of the
latest technology. 49 per cent of C-suite
respondents believe that their companies
do make full use of the latest technology
compared with 34 per cent of IT managers.
IT managers are more likely to admit
that their business could be more up to
speed with the latest technology, over half
(54 per cent) agreed with this, versus 47
per cent of senior directors. 35 per cent
of IT managers also felt that insufficient
budget is directed toward technology
implementation, in contrast just 20 per
cent of senior business leaders shared the
same sentiment.
Kevin Scott-Cowell, 8x8 UK Managing
Director said: “We frequently hear
anecdotal evidence that IT managers
face significant opposition from senior
leaders when it comes to adopting
new technologies such as cloud
communications, this research suggests
this is something which is widely felt.
“Certainly, many senior leaders fear
replacing expensive legacy IT systems that
they have invested in. Their reluctance to
do so in order to preserve the status quo,
can be damaging to businesses who are
losing out on the many benefits to staff
productivity and ultimately, the potential
for business growth,” he added.
“Senior business leaders obviously
bring vast experience and decision-making
skills,” said Lysanne Currie, Group Editor
and Head of Content Publishing, IoD.
“The results of this study suggest that
mid-level IT managers and the wider
technology community needs to do more
to explain the benefits of embracing
newer forms of technology, such as a shift
to cloud communications, and talk the
language which the Board and Directors
understand.”
Research undertaken by cloud
communications provider 8x8
and the Institute of Directors
(IoD), has exposed a rift
between attitudes of company
directors and IT managers,
when it comes to embracing
new technology
Research suggests
reluctance to
embrace new tech
Kevin Scott-Cowell, UK
Managing Director,
8x8
WAYS TO GET SENIOR BUY-IN
FOR NEWTECH PROJECTS
Stripout the
jargon
Explainhow the tech can
helpachieve thebusiness’
goals
Don’tgetdefensive if
you’re challengedby
senior leadership
Testoutnew tech
on smallerprojects
toprove itsworth
Checkoutwhat
your competition
isusing
Buildyour case
withobjective
data
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