PRINT
IT
RESELLER.UK
13
SMART MFPS
With digital
data laws in
Europe set
to become
much
stricter,
businesses
will need
to find
other ways
to attract
attention
OKI has refreshed almost its entire
colour printer range from the
entry 3 Series to its colour A3 C8
Series, no product in its line-up is
now more than three years old.
The company has added greater
functionality across the range,
making it easier and more secure
for customers to print and has
further expanded the OKI smart
product range, bringing smart
document management within the
reach of every company.
The new OKI range provides
professional security features at no extra
cost. Private Print enables users to send
encrypted data securely to the printer,
authenticate with either PIN or a card
and choose which document to print
from the print queue, the document
is deleted automatically afterwards,
while Wireless Direct allows for a safe
simultaneous wired and wireless ad-hoc
connection.
With Shared Print, users can store
documents on a device for anyone to
print without the need to authenticate
and these documents won’t be deleted
afterwards. Mobile Printing allows
printing on the move and the new range
is compatible with AirPrint and Google
Cloud Print 2.0 ready. In addition, the
MFP products also have USB direct print
and scan at the front of the machine.
The new range features a simplified,
three clicks set-up procedure, and with
almost any OKI product, if new features
become available, the end user can
update the device firmware through
a web portal. For dealers installing a
bigger fleet of the new 5 Series products,
cloning the settings and accessing the
address book from the website, will save
time and money.
Once the products are up and
running, they are easy to maintain
and troubleshoot. Users can follow
the animated instructions on screen to
change a toner cartridge, or fix a paper
jam, for example and taking this one step
further users can now input a problem
code to the OKI FAQ part of the new
OKI Mobile Print app to get directed to
a video that explains how to solve the
problem.
The new launch has widened OKI
Empowering businesses to
make a big impression
firm Radicati say that the number of emails
sent and received per day worldwide
reached over 205 billion. And this figure
is expected to grow, to over 246 billion by
the end of 2019.
With the increasing number of emails
received, it is getting more difficult to
capture attention, and with digital data
laws in Europe set to become much stricter,
Kuri said that businesses will need to
find other ways to attract attention and
communicate effectively.
“The way businesses communicate
needs to change,” he said. “We expect
the demand for printed communications
to increase as businesses move towards
more effective communications that are
personalised and with eye-catching colour
graphics, grabbing people’s attention,
resulting in a higher conversion rate and a
greater ROI than email marketing.”
He added: “With our range of new
products, OKI will get even closer to
customers’ printing needs by enabling
on-demand in-house high-quality colour
printing, producing effective documents
for small businesses in a compact and
affordable form or increasing business
efficiency and security by tailored and
secure document workflow integration for
large corporates, or even enabling special
applications on unique print media in the
retail and healthcare environment, all
effectively and efficiently done on a small
A4 colour printer.
smart range of products featuring its
open platform sXP. The OKI smart range
will now cover A3 and A4 products,
colour and mono devices and will
cater for everyone from the SMB to the
enterprise user, all of whom benefit from
large colour touch screens and an easy-
to-use menu structure.
OKI 5 Series
The 5 series is a completely new product,
incorporating a smart MFP and printer,
which OKI says makes it unique in the
small workgroup segment. The products
offer true 30/30ppm colour print, copy
and scanning speed and 1200x1200dpi
print resolution. The new models have a
7” colour touch screen, which is easily
customisable and easy to use and for the
more cost-conscious customer, there is
also a smaller screen version available.
OKI 3 Series
The products are OKI’s strong entry
models for SMBs and offer value for
money. OKI has retained the same pricing
making the new products the fastest
in the price segment, offering all the
functionality required by a small team,
from duplex print, copy and scan to
Gigabit Ethernet and wireless.
OKI 6 & 7 Series
Designed for busy workgroups that
carry out high volume printing as well
as companies who want to save on
printing costs and produce marketing
materials in-house. These models benefit
from features that deliver enhanced
connectivity like Gigabit Ethernet and
Wireless Direct; compatibility with Google
Cloud 2.0 and improved security features
such as Private Print.
OKI 8 Series
This is the smallest A3 colour printer on
the market. OKI says it is ideal for retail
environments, where space is typically
at premium. Users can produce leaflets,
brochures, banners and shelf edge labels
in-house and it will also manage all back
office printing with ease. The models
benefit from the same enhancements
as the 6 & 7 Series including enhanced
connectivity and security.
