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14.09.15 10:54
optimal performance within the overall
system. However, there are indications that
this is changing.
Collins Inkjet is an independent inkjet
ink manufacturer that makes water-based
inks for many of the high speed single pass
presses. Chris Rogers, Vice President of
Sales & Marketing at Collins, is optimistic
that it will be able to establish itself as
a third-party ink provider, whether in
competition – or partnership – with OEMs.
"Low consumables costs promote
growth and easier adoption. When
customers see competitive pricing for
the more efficient inkjet technology, it
is easier to switch, and they are more
willing to change. Our business model is a
traditional ink company; our manufacturing
scale allows us to price inks at lower
profit margins. This long-term strategy
has proven successful over 25 years and
it seems that OEMs are now starting to
agree. They realise the easiest way to grow
market share is to price their consumables
fairly and we can help them with that,"
he said.
The future
Today, a huge amount of money is
being spent developing inks, printheads,
substrates, control software, transport,
drying and turnkey print systems. These
investments have foisted big changes on
the world of print, but nothing compared
to what is likely to occur over the next few
years.
As productivity increases, inkjet
suppliers are looking to siphon ever more
volume from the analogue print market
by offering directly competing solutions.
Productivity, quality and economics are
pushing inkjet technology firmly against
sheetfed litho and narrow web flexo, and
larger format flexo and web offset are also
in its sights.
While a few inkjet suppliers might be
guilty of hyperbole (very guilty in some
instances!), it is good to see users and
customers voting with their feet and their
wallets. For the foreseeable future, we
will continue to see inkjet productivity
enhancements and improvements in
cost-performance, plus some totally new
formats and systems, at least a couple of
which will be on show at drupa.
In addition to graphics and packaging,
inkjet is making rapid progress in
textile printing, ceramics and industrial/
architectural decoration. Plus the new
area of 3D printing, where inkjet is an
important enabler. For companies that
are smart enough and brave enough to
explore new markets, inkjet presents huge
opportunities.
Printers change their choice of printing
method for several reasons: to reduce cost,
to improve quality, to achieve greater levels
of service, or to do new things. Inkjet lets
them do all four. Go to drupa to find out
what inkjet can do for your business.
