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EVENTS
Wholesaler VOW is confident that
Green Light 2016 will be even bigger
than the 2015 event. With the theme
of ‘Stepping up a Gear’, the multi-
category expo brings together more
than 500 delegates, including VOW
customers, suppliers and high profile
brands.
Over 90 exhibitors have booked to
showcase their ranges in the main hall,
alongside a central VOW stand where
delegates can meet up with key VOW
personnel, including group category
heads Debbie Nice (Facilities Supplies),
Simon McLoughlin (Traditional) and Gilly
Blackburn (Technology). Steve Forde, Group
Merchandising Director, is also due to
attend, along with other members of the
EVO Group board.
Masterclasses
The day’s agenda includes thought-
provoking discussions from keynote
speakers; business updates from key VOW
directors; and masterclasses on topical
subjects, such as Managed Print Services.
VOW says that its carefully chosen
masterclass programme is designed to give
resellers and their teams that all-important
edge when doing business, plus the
information they need to prepare for fast-
paced industry changes.
Attendees will also have the
opportunity to hear from Headroom, EVO
Group’s specialist business and marketing
services agency, about how to achieve
business growth by optimising critical
business resources.
VOW Head of Marketing Emma Nourry
said: “Green Light presents a prime
networking opportunity with one of the
largest customer bases in the industry.
Resellers can share ideas and expertise and
hear from like-minded peers, key industry
suppliers and service providers.
“With so many industry exhibitions
and conferences, it can be a challenge
to decide which one you should invest
valuable time in. We’re proud to say that
Green Light is an all-encompassing event
where the feedback received speaks for
itself. From initial concepts to reality, it has
always been our aim to give the business
supplies industry a worthwhile and
valuable event.”
The one-day event kicks off at 9am
and ends with a black tie gala dinner and
awards ceremony in the evening.
The VOW+ Partner Awards are split into
three groups, with first, second and third
places given to partners that have grown
significantly over the last 12 months. There
are also Awards for VOW’s focus areas of
Facilities Supplies, Tech, Managed Print
Services (MPS) and Furniture and, for
the first time, there will be a ‘Newcomer’
category.
The evening’s entertainment will be
provided by a mystery celebrity, who will
also host the awards ceremony.
Green Light app
The event will be supported by a bespoke
Green Light 2016 app, giving delegates
access to the latest information and the
ability to create their own personalised
experience through an interactive floorplan
and in-app features designed to help them
make the most of their visit.
These include a ‘My Exhibitors’
Bigger and better:
Green Light 2016
Green Light, VOW’s annual multi-category expo for the business supplies and services
industry, is takes place on January 22 at the Hilton Birmingham Metropole, NEC.
function, which enables delegates to create
a personalised list of the exhibitors they
would like to visit, and a ‘My Notes’ function,
which lets them take notes during a session
and then export them to an email client for
sharing with others. The app can also be
used to reply to live polls and interact with
key members of the VOW team.
Other highlights of the exhibition include
a roving reporter, presenting sound bites on
the key highlights of the expo; a live social
media wall; and a dedicated press area.
At the time of going to press, confirmed
sponsors for Green Light 2016 include 3M
(Headline sponsor); BIC (Headline sponsor);
Newell Rubbermaid (Headline sponsor);
Nestlé (Gold sponsor); Fellowes (Gold
sponsor); Canon (Gold sponsor); Avery (Gold
sponsor); AF International (Gold sponsor);
and Durable (Gold sponsor).
Delegates can view the event programme
and register for the event by visiting
.
The Green
Light app
can be used
to reply to
live polls
and interact
with the VOW
team.
