PrintIT Reseller May/June 2014 - page 10

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In thenews
Extended yield colour
cartridges
MSE has introduced extended yield colour
cartridges for theHPCP3525 series. It
claims the cartridges offer up to 50%
more yield and exhibit no toner additive
build-upon the PCR. SCS technology
keeps the transfer belt andprinter
clean and, according toMSE lab results,
provides a 99%+ success rate. Superior
operating costs and consistencymake the
cartridges ideal forMPS, saysMSE.
Tea’s up
Give your staff a treat on June 19 and
help raise funds forActionMedical
Researchby ordering a delicious cream-
tea-in-a-box.
Each £6ActionCreamTea box contains: two
freshly baked scones; Rodda’s Cornish clotted
cream; fresh strawberries; two small jars of
strawberry jam fromTiptree; aYorkshire teabag;
knife; and serviette.
ActionCreamTeas aims to raise funds for
research intomedical conditions that devastate
children’s lives such as epilepsy,meningitis,
cerebral palsy and brain cancer.
Order online,with aminimum order of 10,
by Friday 6 June 2014 at
time4tea.
NewUKMD for
Kyocera
KyoceraDocument Solutions UK Ltd
has appointedHironaoKatsukura as
itsManagingDirector.Mr Katsukura
succeeds JunOkumurawho has
returned to Japan.
Nakagawa to head
KonicaMinolta
Ikuo (Indy) Nakagawa has replaced
KenOsuga as President of Konica
MinoltaBusiness Solutions Europe
GmbH.Mr.Osugawill move to the
positionof Chief Financial Officer
at KonicaMinoltaHeadquarters in
Tokyo, Japan.
Between 2003 and 2013, Konica
Minolta’s European sales grew from 1.3 to
2.2 billion Euros, an increase of 67%.The
firm currently employs nearly 9,000 people
in Europe, almost twice asmany as in
2003.
2014National
Conference
The Synaxon 2014National Conference
will take place at a new venue, the
Hellidon LakesGolf and SpaHotel in
Northamptonshire, on June 19-20.This
year’s eventwill once again feature
industry-leading speakers andprovide
extensive networkingopportunities for
member companies and suppliers.
To register, please complete the online
form at
/
synaxon-uk-national-conference-2014-
registration-9579850591
In a separate announcement, Synaxon confirmed
that it has signed a partnership agreement
withCTSToner Supplies, the leading trade-only
distributor of compatible, remanufactured and
OEM consumables. Its full portfoliowill now be
available via EGIS, Synaxon’s online availability
and procurement system.
NAPPSUPDATE
The Secret ofMy Success –
Part 2
ByAaronWarham,
Director,
NAPPS
In this infrequent series of
success stories from across
theworldof document
management and
solutions, I like tobring
you examples of how companies both large
and small are not just survivingbut thriving
inour rapidly developing industry.
As a lead accreditor of NAPPS, I spendmy days
travelling theUKmeeting business leaderswhose
approach to business, documentmanagement and
life in general is always seen– and judged– through
the prism of success.Wherever their businesses are
along theManaged Print continuum, the rapidly
growingNAPPSmembership all share success as a
leading business indicator.
So thismonth I’d like to describe how one leading
NAPPSmember has built an extremely successful
business and a highly enviable reputation by doing
something that can sometimes get lost in the rush to
drive sales andmaximise any business opportunity.
He doeswhat his customerswant.
Current trends in solutions indicate that
successful companies are those that tailor solutions,
services and technology to the exacting needs of
their customers,with themost successful spending
a high proportion of their time learning and coming
to understandwhat their customerswant – in
short, doing everything possible to ensure that a
customer’s needs come first and aren’tmodified just
to fit a solution.
Doingwhat your customerswant sounds
deceptively simple.And it is. For this particular
NAPPSmember, it has resulted in the development of
a businessmodel, a culture and amethodology that
is 100% focused on customer needs.
Its approach toManagedDocument Solutions
came tomy attentionwhen I was called in to advise
a customer, in partnershipwith theNAPPSmember.
The customer was seeking advice on a potentially
hazardous contract renewal andwas keen to find out
about and understand all of its options.
The easy route for theNAPPSmember would
have been tomove the conversation back to the
relativemerits of its offering. However, its engrained
culture of ‘TheCustomer’ dictated something a little
different. So, instead, the customer was given exactly
what it wanted– options. Regardless of theNAPPS
member’s own interests, the advicewas given as it
should have been– impartially, totally objectively
and focused on the customer’s needs.
The result?The customer saw out the contract
andmoved immediately to theNAPPSmember. In
short, they focused onwhat the customer wanted
andWON.
ActionCreamTea supporter and celebrity
chef LesleyWaters gets stuck in
Synaxon appointment
Synaxon, the dealer group for IT and office
products resellers, has appointedMike Barron
as Channel Manager.Mikewas previously an
accountmanager at StoneComputers. Before
that, he spent six-and-a-half years in channel
and business development roles at distributor
Entatech, one of Synaxon’s key distribution
partners.
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