Print IT Reseller - March 2016 - page 5

PRINT
IT
RESELLER.UK
5
ADVERTORIAL
Jet Tec are focussed upon progression
within their portfolio of products,
and have been actively developing
new cartridges in the first quarter
of the year, with the launch of their
remanufactured HP 62XL and Brother
LC123 inkjets, and more than thirty
remanufactured laser toners launched
between February and March,
including the Brother DR321CL, HP
CF380A range, Samsung MLT-203E and
brands like Kyocera and Lexmark.
They have always invested heavily into
research and development, and because of
this, are able to release products in quick
succession. Furthermore, they feel strongly
about the fact that they are a British
remanufacturer, able to produce everything
on one site; it has allowed them to exert
full control over the quality processes,
and ensures that they can offer the latest
products to their customers safe in the
knowledge that they have been produced
to the highest standard; even after twenty
years the company’s focus remains to
provide a quality, cost effective alternative
to the OEMs and this vision of commitment
has long since established them as a
leading brand.
Recently, there have been a number
of scaremongering articles about
‘non-genuine’ cartridges in an attempt
to incite doubt into the mind of the
consumer. However, Jet Tec sees this as
an opportunity to inform people about the
benefits of buying remanufactured inkjet
and toner products – reducing the impact
to the environment being just one of them
– and emphasis is placed on ensuring
that customers are satisfied that they are
buying high quality products, made right
here in the UK. Consumer choice is now
extensive and if the market can challenge
the imported clone products, Jet Tec are
confident they can benefit, and improve
consumer experience.
At the moment, we live in a time where
for the most part, price takes precedence
for the consumer. Some will tend to opt
for the cheapest ink cartridge; usually an
imported product and usually of a poorer
quality. However, Jet Tec have found
that there are an increasing amount of
customers who do care where their items
have originated from because there has
been a shift of emphasis from price to
quality. British made products have a
reputation for being of a higher quality
compared to imported goods and the fact
that Jet Tec also offer full technical and
marketing support for all products, which
is easily accessible, customer’s can feel
confident that they will always be able
to speak with one of their team directly
2016 looks set to be one of Jet Tec’s most productive yet in
terms of new inkjet and laser toner releases, the launch of
their new eco tank ink bottle range, and the fact that this
year they are celebrating twenty years of success within the
remanufacturing industry.
Jet Tec has
the bottle
should they need to.
Jet Tec also offer two and three year
guarantees across their extensive range
of inkjet and toner cartridges respectively,
and their development team ensure that
all products are rigorously tested prior to
remanufacturing to guarantee excellent
product performance. They appreciate
that print is a big part of business spend,
so are more than happy to support their
customers with sampling, product training,
end user visits and factory tours to give
confidence throughout the chain.
They are fortunate to be privately
owned and given their facilities based
here in the UK, they have the capacity to
increase production, as well as being a
credible supplier to the UK & European
market. This provides them with a great
platform to extend their range of products,
and meet customer demands for new
markets.
Looking ahead, the next advancement
in their strategy sees the launch of the new
Jet Tec ink bottles – an alternative refill
option for Epson eco tank printers. This is
an exciting expansion for the Jet Tec brand;
adding another string to their development
bow. The project was discussed with
customers at the Paperworld RemanExpo
at the beginning of the year, and Jet
Tec will also be showcasing them on
their stand at the forthcoming London
Stationery Show in the Business Design
Centre at the end of April.
Jet Tec have
found that
there are an
increasing
amount of
customers
who do care
where their
items have
originated
from
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