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            INFORMATION MANAGEMENT
          
        
        
          
            40
          
        
        
          
            M-Files Corporation is a global
          
        
        
          
            provider of enterprise information
          
        
        
          
            management solutions operating in
          
        
        
          
            100 countries via a network of 400
          
        
        
          
            resellers. It is based in Finland and
          
        
        
          
            has regional offices in Scandinavia; in
          
        
        
          
            Dallas, Texas – since 2009; and now
          
        
        
          
            in the UK, with the opening of a new
          
        
        
          
            office in Reading, Berkshire.
          
        
        
          The company is fast growing –
        
        
          outperforming the market by a factor of
        
        
          almost 10 last year, with revenue growth
        
        
          of 75% compared to Gartner’s estimate
        
        
          of 8-10% for the enterprise content
        
        
          management market as a whole – and is
        
        
          committed to expanding its business in
        
        
          the UK.
        
        
          To find out more about the company’s
        
        
          UK plans and what it offers resellers,
        
        
          PrintIT Reseller
        
        
          Editor James Goulding
        
        
          spoke to Julian Cook, M-Files Director of
        
        
          UK Business Development.
        
        
          
            PITR:
          
        
        
          
            Tell me a little about M-Files
          
        
        
          
            and how its approach to enterprise
          
        
        
          
            content management differs from
          
        
        
          
            that of other providers.
          
        
        
          
            Cook:
          
        
        
          We are a software provider in the
        
        
          enterprise information management space
        
        
          offering solutions that help our customers
        
        
          manage information and documents more
        
        
          efficiently. The fundamental difference
        
        
          with M-Files is that we help our customers
        
        
          manage information based on what it
        
        
          is, rather than where it is stored. A lot of
        
        
          legacy solutions in the market are still very
        
        
          focused on traditional folder structures,
        
        
          which we find leads to document chaos.
        
        
          For a simple illustration of why the
        
        
          traditional way of managing information
        
        
          using folders doesn’t work, think of a sales
        
        
          person putting together a proposal for a
        
        
          customer. The first thing they have to think
        
        
          about is where to put the proposal. Worst
        
        
          case scenario is they keep it locally on their
        
        
          laptop, but even if they’ve got some kind
        
        
          of network storage they will start thinking
        
        
          ‘Well, this proposal relates to a customer,
        
        
          so do I put it in the customer folder? Or,
        
        
          because it relates to a particular product,
        
        
          do I put it in the product line folder? Or do
        
        
          I put it in my territory folder?’.
        
        
          Before long, they start asking
        
        
          themselves ‘Do I put multiple copies of
        
        
          this document in different folders on the
        
        
          network or do I put it in one folder and
        
        
          hope that everyone thinks the same way
        
        
          as me and is able to find it?’. Putting
        
        
          documents into specific folders and
        
        
          sub-folders really does lead to confusion
        
        
          and very quickly you end up with multiple
        
        
          versions of the document spread across
        
        
          different parts of the organisation.
        
        
          M-Files, from the ground up, built a
        
        
          solution that addresses the problem a
        
        
          little differently by helping companies to
        
        
          assign metadata – properties or attributes
        
        
          – to a document or piece of information.
        
        
          Rather than putting the sales proposal in
        
        
          a folder, M-Files users would tag it with
        
        
          the customer name, with the product line,
        
        
          with the territory, with the sales team and,
        
        
          by giving it some context, enable users
        
        
          to manage that document much more
        
        
          efficiently and search for it based on what
        
        
          it contains. Being able to go into a solution
        
        
          like M-Files and search for documents
        
        
          based on metadata attributes dramatically
        
        
          improves the way you find information and
        
        
          the way you share information.
        
        
          
            As M-Files opens a UK office, James Goulding asks Julian Cook, Director
          
        
        
          
            of UK Business Development, about the company's target market and
          
        
        
          
            what the information management specialist looks for in a reseller
          
        
        
          
            Introducing
          
        
        
          
            M-Files
          
        
        
          
            PITR:
          
        
        
          
            How do users search for
          
        
        
          
            documents and how are the search
          
        
        
          
            results presented?
          
        
        
          
            Cook:
          
        
        
          There are a couple of ways you
        
        
          might find a document using M-Files. You
        
        
          might use something similar to a Google
        
        
          search to enter a couple of keywords. Very
        
        
          sophisticated algorithms look across the
        
        
          name of the file, the content of the file
        
        
          and the metadata and return information
        
        
          ranked in order of relevance.
        
        
          You can also create what we call
        
        
          ‘dynamic views’. If I go into M-Files, I might
        
        
          want to look at all invoices or proposals. I
        
        
          could set up a dynamic view so that those
        
        
          are the only documents I see in that view.
        
        
          If I am in a finance department I might
        
        
          want to look at invoices that are due this
        
        
          month or are due this quarter or belong to
        
        
          a particular supplier. I might find the same
        
        
          document using these different dynamic
        
        
          views. It is very comfortable for me as an
        
        
          end user: I am using something that looks,
        
        
          smells and feels like a folder, but actually
        
        
          a document can exist in one or multiple
        
        
          dynamic views based on the metadata of
        
        
          the document.
        
        
          
            PITR:
          
        
        
          
            Does the use of metadata have
          
        
        
          
            any other benefits for information
          
        
        
          
            management?
          
        
        
          
            Cook:
          
        
        
          Yes, metadata is the engine that
        
        
          drives all aspects of our systems – not
        
        
          just how a piece of content is organised
        
        
          and how someone searches and accesses
        
        
          it, but also workflow and security and
        
        
          permissions and replications.
        
        
          Metadata attributes added to an
        
        
          information asset can automatically kick
        
        
          off certain workflows. For example, if I
        
        
          save or create an invoice, its metadata
        
        
          attributes can automatically indicate that
        
        
          this, this and this person need to review it.
        
        
          Or, from an access and security standpoint,
        
        
          metadata attributes might dictate that
        
        
          only this, this and this person can view
        
        
          Julian Cook, Director of UK
        
        
          Business Development, M-Files
        
        
          
            We help our
          
        
        
          
            customers
          
        
        
          
            manage
          
        
        
          
            information
          
        
        
          
            based on
          
        
        
          
            what it is,
          
        
        
          
            rather than
          
        
        
          
            where it is
          
        
        
          
            stored.