01732 759725
DEALER GROUPS
44
Mike Barron,
UK
Channel Director,
Synaxon
Derek Jones,
Managing
Director,
Synaxon
The channel services group has
expanded the range of products
available via EGIS significantly by
adding batteries and components
specialist AGI, print consumables
supplier Unique for Print (UFP),
and GNR Technology. The group’s
distributor partners now total 32 and
these additions take the number of
SKUs available through the system to
more than 1.5 million.
Mike Barron, UK Channel Director at
Synaxon said: “These three new names
expand the range of products available to
our members considerably and make EGIS
even more attractive as a single source of
product information and procurement. Our
members want choice and they want value
– and with EGIS they get both. They can
see what stock is available in the channel
right now and they can take advantage
of their own special Ts and Cs, or those
negotiated for members by Synaxon –
whichever is better. Importantly, they don’t
have to pay anything extra for that.”
Wider choice
UFP specialises in printer supplies and
offers a range of 10,000-plus items from
80 of the leading printer/MFP, consumable
and office products suppliers, all of which
are now available via EGIS. Synaxon will be
putting up regular promotions and offers
from UFP on the EGIS site.
Over 54,000 items are available
from AGI, one of the most well-known
IT product distributors in Germany,
where it already partners successfully
with Synaxon’s parent organisation. The
distributor is an authorised Acer spare
parts partner (and has more than 3,000
products in stock). It offers free shipping to
the UK on orders over £300 with delivery
to UK addresses within two to three days.
Members can get direct support from
AGI’s English-speaking account team and
through Synaxon UK.
GNR Technology offers a great range
of leading-brand hardware and software
products and components and this
completely new partnership gives members
exclusive terms and conditions and
dedicated account management from the
company.
Commenting on this new partnership,
Barron said: “In my view, the channel needs
distributors like GNR, and we know many of
our members agree. It’s important to keep
moving forward and to give our members
access to options they value. We are helping
the GNR team reach out to those members
who know and like their people and the
way they do business. With exclusive trading
terms and deals available to them, it’s going
to be in the interests of our members to find
out what GNR has to offer.”
EGIS enhancements
Synaxon has also made enhancements
to EGIS that make the system even more
effective, adding a live stock and price check
function that immediately checks for the
latest available updates from the distributors
who hold stock of specific products. The
reseller’s own agreed prices with the
individual distributor are displayed on every
search. It has also enhanced its optimiser
feature, which enables dealers to reduce the
overall combined cost of the order when
delivery and other factors are added in.
The group has also unveiled a
revamped version of its e-commerce
webstore that provides direct links into
EGIS. Setting up webstores has also been
made easier and can now be performed
end-to-end, from a standing start to being
fully operational within a few hours and
without technical skills.
The direct connection between
EGISECOM (formerly Click2IT) and EGIS
Synaxon has added the portfolios of three more distributors to its EGIS stock,
availability and procurement management platform
Trio of distributor
signings for Synaxon
means that orders placed on the webstore
will now be fed into the procurement
platform automatically, streamlining the
ordering process and saving resellers time,
while also giving them optimum choice.
Members can choose which distributors
they take data feeds from, apply their own
logo and tailored mark-ups and make
changes at any time.
In addition, the group is unveiling a
‘best sellers’ feature, which shows the
most popular alternative products to the
one being searched for by the user. This
information is provided automatically,
every time a reseller searches and draws
data from all the 32 distributor feeds. Also
new is a feature that provides – in addition
to essential inventory and pricing data – an
estimated delivery time for that product
from the distributor.
Synaxon is hoping the new direct
connection to EGIS and streamlined set-up
process will persuade more members to try
EGISECOM and is offering a one-month,
no-obligation trial of the webstore.
Managing Director, Derek Jones said:
“These are exciting times at Synaxon.
We’re continuing to develop EGIS all the
time and we’ll have some very exciting
developments coming later this year.”
All Synaxon members have full access
to EGIS. When placing orders, resellers and
retailers get access to any special pricing or
terms and conditions they have negotiated
with the individual distributor. In addition,
Synaxon negotiates special terms for its
members. By providing a single source of
information and a way to optimise and
manage procurement efficiently, EGIS
provides members with an effective way to
save time and reduce costs.
We are
helping the
GNR team
reach out
to those
members
who know
and like their
people and
the way they
do business
