Print.IT Reseller - issue 46 - page 30

30
OPINION
01732 759725
revenue streams, leading to fast return on
their investment.
The latest innovations mean that it is
now possible to print indoor and outdoor
orders on the same machine using low
colour, eco-solvent SX inks. These provide
the right print quality and UV stability
for outdoor use but are also low odour
certified for use in an indoor environment.
Colour quality is no longer an issue
either – at least not with the most
innovative of these devices. Combining
high viscosity inks with advanced print
heads, the latest printers now maintain
accurate density, enabling vibrant colour
and sharp photo quality detail. Industrial
high frequency greyscale print heads
increase the quality and reliability of
the printer and print results. High ink
pigmentation creates saturated prints
for backlit applications opening up the
potential of printing light frames for
technical textile and backlit materials over
floor graphics and point of sale. Innovative
Dynamic Drop Printing (DDP) technology
accentuates fine details and delivers
smooth gradients and rich, glossy colours,
even at high print speeds.
New applications for these ground-
breaking new print devices include light
frames for technical textile and backlit
materials over floor graphics, point of sale
(PoS) and point of presentation (PoP),
wallpaper, posters, window graphics with
clear or transparent film, banners and signs
for hotels, shops, malls and theatres, art
reproductions, department store displays,
exhibition displays and many more
...continued
The latest
innovations
mean that it is
now possible
to print indoor
and outdoor
orders on the
same machine
using low
colour, eco-
solvent SX
inks
OKI Europe offers businesses free mono printing for a year
OKI Europe is offering businesses free mono
printing for a year when they purchase
an eligible device from its comprehensive
portfolio of advanced colour and mono
office printers and multifunction printers up
to December 31 2017.
The “Maximum colour, zero mono cost”
offer covers some of the most innovative LED
colour printers and multifunction printers on the
market, putting cost-effective professional quality
printing within the reach of every business.
Designed to print mono at the same cost as
a purely mono printer, these devices mean a
business can meet all its workload requirements
with a single versatile printer or MFP, while
keeping costs firmly under control.
Included in the promotion are OKI’s C332dn,
MC363dn, C500 Series, MC500 series, C800
Series and MC800 Series. These highly advanced
devices are packed with functionality and
improved connectivity that print mono or vibrant,
vivid, pin-sharp colour on everything from
business cards to banners, promotional point-of-
sale materials and customer facing documents.
“With free mono printing for an entire year,
this limited time offer makes OKI’s unbeatable
range of function-packed colour printers and MFPs
for the office even more irresistible,” said Tetsuya
Kuri, Vice President Marketing, OKI Europe. “They
have been designed to give every kind of business
access to professional quality colour printing,
while keeping a lid on costs. Printing mono on
these devices costs no more than using a mono
printer. Furthermore, with our fantastic offer of
free mono printing for a year, customers can
experience how our professional quality colour
printing and unrivalled media flexibility allows
businesses the best of both worlds.”
The promotion is available on printers bought
between October 1 and December 31, 2017 and
allows customers to claim free mono toner with
the purchase of a C332dn, C500 Series, C800
series printer or a MC363dn, MC500 Series or
MC800 Series MFP.
Printers at a glance:
n
C332dn
delivers outstanding HD quality,
duplex printing and 1Gb network interface and
mobile printing capability, making it ideal for
smaller workgroups
n
MC363dn
combines value and functionality,
being ultra-fast and designed to handle graphics
with professional results
n
C500 Series
, a perfect fit for busy
workgroups, delivering fast speeds and low
running costs with duplex printing and network
interface as standard
n
MC500 Series
, these advanced devices are
first choice MFPs for small-to-medium-sized
businesses and workgroups, offering OKI’s
document management sXP open architecture
n
C800 Series
– an ideal solution for busy
workgroups requiring high quality, high volume
A3 or A4 output at high performance speeds
n
MC800 Series
, the ultra-reliable smart A3
colour MFPs that provide maximum functionality
and efficiency together with lower running costs
applications. Durability of output means it
will be possible to explore the markets for
outdoor media from customised vehicle
and building wraps to banners, signs and
awnings.
Plus, there’s the flexibility of a wide
variety of substrates including wallpaper,
fleece, canvas and other textiles,
whiteback, blueback, poster paper, photo
paper, clear or transparent film, backlit
PVC, PET, film light box paper and textiles
and hard PVC.
Positive prospects
All business sectors have their ups and
downs. That’s as true of the large format
printing industry as any other. Not so long
ago it was in danger of turning into the
dinosaur of the commercial print world,
best with a raft of environmental and
performance challenges. Today, thanks
to the latest technological advances,
that’s all changed. Armed with the latest
technology innovations, large format
printing businesses can face the future
positively, confident in their ability to meet
the demands of an increasingly competitive
market and capitalise on a growing array
of profitable opportunities.
C332dn
MC363dn
Andrew Hall
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