24
01732 759725
WIDE-FORMAT
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high quality point-of-purchase graphics,
outdoor graphics and some speciality/
unique applications such as printing direct
to unusual substrates like wood or metal.
“While many customers want and need
the flexibility to print roll-to-roll and flatbed
on a hybrid device, the ability to print direct
to rigid substrates continues to drive more
value in terms of profit opportunity for our
customers. Rigid work tends to sell for a
greater price per square metre, and EFI is
making continued investments in our wide-
format product line to help increase the
productivity and value of rigid-substrate
printing.”
PITR
:
Are entry-level printers a strong
growth area and what is driving
demand?
Phil McMullin:
“There is a demand for
stand out quality at an affordable price
and the ability to handle larger sizes than
would be standard in a normal office
environment.”
Anne Sharp:
“In particular within the AEC
market, the growing need for collaboration
between companies and geographies,
having large format devices that enable
this through the ability to scan and share
as well as copying and printing as an all-
in-one device, brings true business benefits
to a small company without the need for a
huge initial investment.”
Ken Hanulec:
“Demand for wide-
format graphics overall is driving growth
in wide-format. While there are some
segments of the wide-format space that
are somewhat commoditised, much of that
market maintains a higher margin for our
customers compared with other types of
print. As a company, EFI is seeing growth
across the board in wide- and super-wide-
format production printing, especially with
LED inkjet. Knowing what LED can do for
our customers, it was a big step for us to
bring production-class LED as an entry-level
product a few years ago. We had identified
that as a gap in what was available and
the feedback from our customers is that we
have given them a path to growth with a
wider range of print applications.
“Customers want the energy savings
and media versatility they can get with LED
and the fact that it uses long-life, instant
on/off curing lamps reduces the amount
of wasted prints due to decaying lamps.
Our newest entry-level hybrid printer, the
EFI Pro 16h, will create even more growth
opportunities for customers because it can
operate significantly faster – up to 30 per
cent faster in some production modes –
with the included benefit of a built-in Fiery
proServer for very fast, streamlined prep,
RIPing and production.”
Product Showcase
Canon PRO 6000
Canon Europe launched the new PRO-6000 12-colour
large format professional inkjet printer to complete
the imagePROGRAF PRO series. The PRO-6000 offers
unsurpassed photo printing with a 12-colour ink system,
dual-roll printing for excellent productivity and a space-
saving design. As the largest model with the largest ink
system, the imagePROGRAF PRO-6000 rounds off the full
line of printers in the Canon PRO series.
The PRO-6000 can print up to 60 inches wide and with its
12-channel system, it is the largest 12-ink printer available on the
market.
The newly developed Multifunction Roll System enables
unattended use for multiple purposes using different media types
with a single printer. In addition, simultaneous loading of the two
types of black ink allows loss-free and automatic ink switching
across various media. With a powerful L-COA PRO high speed image
processing engine, the new PRO-6000 is capable of processing
large volumes of high-res images and data with ease. As a result,
the new device enables poster-quality printing at a faster speed of
current imagePROGRAF 12-colour models. Full connectivity and Wi-Fi
functionality ensures optimum productivity for busy environments
through seamless integration with existing networks. The compact
design of the PRO-6000 also makes it ideal for space-pressed print
operations and other businesses that had forgone the introduction of
a large format printer.
PITR
:
What are the benefits for
resellers in offering this type of
machine?
Phil McMullin:
“For most resellers
wide-format is a small percentage of their
turnover but if they don’t have something
to offer they are going to be open to
another company with a comprehensive
portfolio taking business away from them.
There are good opportunities out there for
this technology.”
Anne Sharp:
“HP is the market leader
across many large format markets and is
renowned as an innovative technology
brand reinventing printing and enabling
our customers to expand their possibilities
through our products and solutions. Any
reseller partnering with HP will be able to
access the widest portfolio of large format
products and solutions from the market
leader.”
Ken Hanulec
HP Latex 115
+ cutter
While there
are some
segments
of the wide-
format space
that are
somewhat
commoditised,
much of
that market
maintains
a higher
margin for our
customers
