PRINT
IT
RESELLER.UK
19
COVER STORY
We hold
up to £2
million of
stock at any
one time,
we carry all
OEM lines
as well as
the best
compatibles
on the
market
brought in industry experts to ensure that
we would deliver world-class products.”
The company ended FY2016 with a
turnover of £22 million in revenues from
OEM and compatible toner and parts sales.
Value-add services
In 2011, Haywood joined the team and
has played a key part in transforming
the business from one that simply sold
products into a services-based business.
Under his leadership, the company has
developed a suite of value-add services
from fulfilment bespoke packaging, fleet
management and service management,
which can be tailored exactly to meet the
requirements of its customers’ businesses
ensuring improved service and cash flow,
and increased sales and profit.
These include:
n
PixPax:
Consumables can be delivered
direct to end-users through Data Direct’s
PixPax, reducing stock holding, improving
efficiency and increasing sales for dealers.
Data Direct currently processes some 700
PixPax orders per day.
n
PIPS (Profit in Printer Supplies):
Helps dealers increase revenue, reduce
billing costs, get more prospects and sell
products. This scalable software offers
everything from simple print auditing,
through to complete back office software
integration and fulfilment via PixPax, across
multiple vendors. The intuitive interface
runs in Windows and enables resellers to
set up schedules which are automated and
viewed on a simple dashboard, providing
information via a single pane of glass.
n
BridgeIT:
Speeds up the toner
replenishment process whilst enabling
resellers to benefit from Data Direct’s
greater buying power to reduce the cost
of toner – both OEM and compatibles. As
the name suggests the software ‘bridges’
the gap between the dealer’s service
management system whether that’s
Vantage, Purpose or any other and Data
Direct’s system. Furthermore, purchase
order numbers and delivery notes are
automatically generated, reducing the cost
and time for dealers to conduct business.
n
Data Direct App Library:
This app
enables dealers to instantly access and
download parts and service manuals for
any product. There are currently over 8,000
product manuals available at the moment.
n
Reduce, reuse, recycle:
Data Direct
offers its SIMPLY GREEN and SIMPLY
RECYCLE recycling schemes which includes
a toner collection programme, end-of-
life machine recycling as well as custom
solutions.
n
Simply Maintenance:
Data Direct
customers can leverage the benefits of
Data Direct’s complete nationwide service
offer that includes PDI and installation,
training and full leasing facilities.
At your service
Data Direct is based in Finchamstead and
has recently extended its warehousing to
20,000 sq. ft. “We hold up to £2 million
of stock at any one time, we carry all OEM
lines as well as the best compatibles on
the market and it’s all ready to be shipped
next-day to either the dealer or direct to
the end-user,” Haywood said.
Importantly all direct deliveries appear
to have come from the reseller. “We
incorporate the dealers’ logo on the
packaging and as the delivery notes are
automatically generated, these too feature
the resellers’ branding,” Haywood added.
The company has continued to invest
in people, six new recruits have joined the
team in the last 18 months. “It’s firmly
our policy to offer unique solutions which
enable our customers to become more
successful, and we recruit and retain the
best people in the industry to ensure we
deliver on that promise,” Haywood said.
“And the fact we are now being
approached by people who have worked
for our competitors is testament to the
fact that we’re making huge in-roads into
delivering the very best service at the very
best price,” he said in conclusion.
Neville Haywood,
Business
Developement
Director,
Data Direct
Patrick Winterbotham,
Founder,
Data Direct
Marianne Chamberlain,
Sales Director,
Data Direct
