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Cartridge UK & Ireland has opened
a showroom in Harrogate, North
Yorkshire, the first of five new
showrooms planned for 2017.
Marking a departure from the
traditional Cartridge World store, the newly
formatted ‘showroom store’ is designed to
showcase new printers and print supplies
in a way that enables customers to get
hands on with the equipment and choose
exactly the right printer for their needs.
The new showroom design, featuring
comfortable meeting areas, free
Nespresso coffee and visitor Wi-Fi, is
the latest investment in the franchise
network made by Cartridge World UK &
Ireland. It follows last year’s opening of
a Global Procurement Centre (GPC) in
China and the launch of Cartridge World
Sonar intelligent analytics and supplies
replenishment software.
The Harrogate showroom is the second
store directly owned and managed by
Paul Callow, master franchise and CEO of
Cartridge World UK & Ireland, who already
owns Cartridge World Petersfield.
He said: “In Petersfield, we’ve seen
sales up 8.5% in January 2017, versus the
same time period last year, and 5% more
new customers. Along with Harrogate, we
plan to use these stores to demonstrate
best practice and what is possible when
franchisees take full advantage of the
promotions, tools and services, which have
been introduced to the network by us
since taking control of the UK business last
April.”
Callow added: “The very first Cartridge
World store outside Australia – where
Cartridge World was founded – was
opened in Harrogate in 2002, so it
is entirely fitting that this brand new
showroom should open in the town some
14 years later.”
Cartridge World UK & Ireland plans
to open four other new showrooms
through its existing franchise network, new
franchisees or through the master franchise
itself. Longer term, there are plans to
roll the concept out in France, Spain and
Portugal, countries to which the UK &
Ireland master franchise acquired franchise
rights in November 2016.
“When we set up new showrooms later
this year, we are keen leverage the long
service and deep product understanding
of Cartridge World’s franchisees and store
managers to deliver solutions and services
that help customers save money and
leave the showroom with exactly the right
product based on their needs. We have
some amazing franchisees in the Cartridge
World network, and this is a great
opportunity for those who want to evolve
their business capabilities and respond
to rapidly changing market dynamics,”
explained Callow.
Cartridge World Harrogate is the base
Master franchise opens first of
five new showroom stores
New look for
Cartridge World
of operations for Gavin Askew, General
Manager UK and EU Sales Director. He
said: “We’ve invested a lot of time and
effort in developing this fantastic store to
help elevate the Cartridge World brand
and I’m excited about what this new retail
experience will mean for our customers
and the future success of the business as
a whole.”
This is
a great
opportunity
for those
who want to
evolve their
business
capabilities
and respond
to rapidly
changing
market
dynamics
