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IT
RESELLER.UK
PARTNER PROGRAMME
31
Kodak Alaris Information
Management (IM) business
has upped the ante in terms of
supporting channel partners to
expand their businesses. The
reinvigorated partner programme
provides a variety of tools and
resources to enable resellers and
distributors to better connect with
customers, and grow – through lead
generation, expanded rewards and
marketing programmes, greater
margin opportunities and solutions
that help partners secure recurrent
revenue streams. The key elements
of the programme will be consistent
across all of the countries in which
Kodak Alaris IM division operates.
Three-tiered programme
Kodak Alaris’ new partner programme
has three tiers, with membership at each
level determined by a number of criteria
including annual revenue, certified sales
staff, accredited technical resources and
whether the partner offers Kodak Alaris
service.
Registered partners have access to
sales tools and incentives via a dedicated
web portal. Premiere partners enjoy
additional benefits including marketing
tools and partnership commitment
incentives, while Elite partners are able
to tap into comprehensive sales and
marketing resources, expanded rewards
and partnership commitment incentives.
Odile Silva Di Mascio, Partner
Marketing and Campaign Manager, Kodak
Alaris said: “Over 90 per cent of our
business is conducted through the channel.
From order fulfillment and supply chain
management, to solution implementation
and managing the business relationship,
our partners drive our success. This new
programme puts partners at the centre of
our relationship with customers.”
Expand, connect, grow
The new programme is underpinned by
three key pillars designed to help partners:
n
Expand
their offerings with a portfolio
of world-class distributed and production
scanners, capture solutions and service;
n
Connect
with customers via leads
through demand generation programs,
sales enablers, content-driven marketing
and state-of-the-art automation tools,
delivered by the partner portal;
n
Grow
profitable revenue with a lucrative
channel programme that includes best-in-
class sales tools, training and incentives.
Odile added: “We pride ourselves
on being easy to work with, each of our
partners has a single point of contact for
Odile Silva Di Mascio,
Partner Marketing and
Campaign Manager,
Kodak Alaris
Elite partners are
able to tap into
comprehensive
sales and marketing
resources,
expanded rewards
and partnership
commitment
incentives
With the launch of its new global partner programme,
Kodak Alaris is targeting further growth within the channel.
The company is aiming to significantly increase its share of
channel business in 2017 and beyond, providing a modern
portal experience that empowers partners to grow their
business and earn more with Kodak Alaris
Kodak Alaris Information
Management launches
all-new partner
programme
continued...
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