01732 759725
AND FINALLY
Jason Cort,
Director of Product Planning
and Marketing,
Sharp Europe
60 seconds with…
What’s currently having the greatest
impact on your business?
Sterling’s fall against the Euro is creating
pressure on our UK business, but we just need
to tough it out, however, every cloud has a silver
lining and the upside is I’ve just got cheaper!
Where do you see the next big
opportunity?
I believe SMB customers are massively under
served with professional IT Services and are
at the tipping point where this is no longer
acceptable for the future of their businesses.
What would make your day job easier?
A reliable cable-less instant video collaboration
service. We’ve all been there too often – missing
or broken cables; poor voice/video connections;
and low quality content rendition and restrictive
interactive tools. Frustrating or what!
What’s the best bit of business advice
you’ve been given?
Cliché, but never be afraid to ask the question
– yes there are dumb questions, but these are
far outweighed by the otherwise unspoken ones
which can make the difference and often remain
on others’ lips never spoken.
If you had had a crystal ball, would you
have done anything differently?
Opened a coffee shop, would be retired in the
Bahamas by now.
Describe your most embarrassing
moment.
Being sick over the side of a sailing boat on a
very choppy Solent sea, only to see my (now
retired) CEO downwind from me picking carrot
out of his hair. I was mortified!
50
What was your first job?
Working in a green grocers during my sixth form
years; got me out of bed early every week day;
kept me honest on Saturdays; made me strong
and funded my underage drinking/clubbing!
What would be your dream job?
CMO for a major global events company or
sports brand like F1 where the budgets, creativity,
personalities, events and global presence would
be awesome, even if hugely pressurised.
Fine dining and good wine, or curry
and a pint?
While I’m fortunate enough these days to enjoy
fine dining and good wine, at heart I’m a beer
and curry guy.
Money’s not an issue, what’s your
perfect car … and where would you like to
drive it?
The Volvo P1800, for me a timeless classic sports
car never bettered by Volvo since and a head
turner anywhere. Driving this through the lakes
in Northern Italy would be a breath taking and
romantic experience.
Favourite holiday destination.
For a long weekend, New York never disappoints;
and I do like a cruise, bit like a taster menu, then
you can go back for the full experience. Most
memorable was my Everest Base Camp trek which
was unique and truly inspiring.
How do you like to spend your spare time?
I like to keep active and challenge myself so
running (half marathons and 10ks), more
recently cycling (not so punishing on the knees),
and this year I completed two Tough Mudders.
Intermingled with more relaxing things such as
concerts and being with friends and family.
