PRINT
IT
RESELLER.UK
ADVERTORIAL
33
The company is very proud
that its products are developed
and produced in the UK in its
Lincolnshire-based factory, and its
toner products now sport a fresh
new look.
Jet Tec has redesigned the packaging
across the entire toner cartridge range
to celebrate its Britishness. The new
packaging features a Union Jack and
states that the product is ‘Made in
England’ and at its heart is a traditional
red Routemaster bus.
The London bus is quintessentially
British and its iconic design is recognised
the world over. It’s been reported that of
the 2,876 Routemasters ever built, just
under half are still in existence, and one of
them is at the company’s Lincolnshire HQ.
One key objective behind the rebrand
was to help Jet Tec’s channel customers
to drive repeat sales. Jet Tec is a credible
and strong brand with a solid reputation
for quality and value for money and one
of the key drivers behind the rebrand
was to create an even stronger brand
identity, which will further increase brand
recognition amongst end-users and in
turn help dealers to generate more repeat
business.
Quality control
Jet Tec’s all-encompassing range includes
remanufactured HP, Dell, Canon, Brother,
Epson, Kyocera, Lexmark and Samsung
cartridges. The company’s commitment
to innovation, dedication and passion in
production, design and development, is
reflected in the quality and reliability of
its inkjets and toners.
The company has achieved ISO14001
certification. All production and
packaging is managed in-house and
the company has a forward-thinking
approach to environmental protection
which includes minimising the impact of
all its operations from the energy used to
power factory machines, to the recycling
of waste packaging, and freepost
envelopes used in its recycling schemes.
Its remanufactured cartridges are
produced using original cartridges
collected through its recycling schemes.
Sister company, The Recycling Factory,
works alongside Jet Tec to manage its
recycling schemes providing collection
materials, POS,
support and real-
time reports.
The inkjet
cartridges go
through a strict
inspection process
to verify that
they are suitable for
remanufacturing, and are cleaned with a
specially formulated cleaning solution to
remove all the residual ink, before they
are refilled, print tested and packaged.
Demand for its products continues
to grow, affordability is of course a key
factor in this, Jet Tec products can offer
significant savings on original equivalents,
but even more important is the quality.
Jet Tec tests each and every ink
and toner cartridge before it leaves the
factory, a process that ensures the highest
quality products. A select range of inkjet
cartridges also feature ExtraLife smart
chips, a development that delivers best
value for money and with this technology,
Jet Tec products can print up to 100 per
cent more pages than original supplies.
All inkjet cartridges carry a two-year
guarantee and every toner comes with a
three-year guarantee.
Innovation
Innovation is at the core of its
manufacturing operations, the company
formulates and produces its own ink as
well as devises processes and equipment
to clean and test all of its products. Its
offer is comprehensive and only the best
components are incorporated into each
and every product it produces.
The company continues to innovate
and add to its range. Most recently it
extended its offer to include the HP
JetIntelligence range which offers the
latest in printing technology. First to
launch is the HP CF360A and CF400A
Jet Tec, the leading brand of remanufactured inkjets and
toners in Europe has marked its 20th anniversary year with
a brand refresh that celebrates its British heritage
Celebrating its British heritage
ranges and there are more to follow.
Through extensive R&D, the Jet Tec
remanufactured range ensures no loss
of printer performance from the first
page to the last. Offering significant
savings against the cost of the OEM, they
are certain to be a key addition to any
resellers range.
Customer support
Jet Tec resellers have access to a whole
host of value-added resources and support.
Channel partners benefit from excellent
margin potential and repeat sales, orders
can be placed online and the company
offers free next working day delivery (UK
mainland), minimum order applies.
A wide range of free bespoke
marketing materials are also available
through the company’s ‘Click & Print’
service, these include point of sale packs,
posters, leaflets and other promotional
materials. Some of the materials such
as web banners, e-shots and mailers
can be co-branded and ordered through
the company’s unique trade area on its
website.
In addition, dealers have access to
free technical support; Jet Tec has a UK-
based helpline for its resellers as well as
an ink and toner help support website.
Clive Hamilton,
Group Managing
Director
Demand for
its products
continues
to grow,
affordability
is of course
a key factor
in this, Jet
Tec products
can offer
significant
savings on
original
equivalents,
but even
more
important is
the quality.
