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Woodland Trust vert ad 10-14 30/10/2014 11:01 Page 1
the prowess we have shown in our consumer business. We now find
ourselves around the board table with C-suite executives, typically CIOs
who already use Samsung technology in their personal lives, talking about
how print is integrated in their business. With the acquisition by Samsung
of Smart Things (an Internet of Things company) in August 2014, we are
extending that conversation further. We are moving away from smart
devices that work well together to actually automating the experience
altogether. That's the strength of Samsung” he said.
NFC & mobility
Samsung's early integration of NFC into its devices is another example of
how the company uses technology to start conversations with enterprises
and position print in the context of broader, strategic discussions, such as
enterprise mobility.
“Enterprises look at NFC as part of their mobility strategy. The
new product has got NFC and Bluetooth LTE – a low energy variant of
Bluetooth – which has implications for how you authenticate yourself
at a device, configure the device personally to your requirements and
also release jobs. NFC is definitely part of the mobility strategy of many
businesses,” he said.
“We've got a differentiator in the fact that we’ve got the KNOX secure
platform. I've yet to find a CIO who says ‘Mark, I’ve got a burning desire
to talk to you about print’. But they will talk to you about mobility. When
they learn that once you are inside the secure KNOX platform you can
click one button to print they become very interested. If you then talk to
them about print security, you can say wouldn’t it be good if your phone
could authenticate print release or personalise the device you are using?”
Line of the Year
All this doesn’t mean that Samsung hasn’t been perfecting the basics, the
actual print hardware. It recently won the Buyers Lab Inc.
Monochrome
Printer/MFP Line of the Year Award
for the second year in a row on
the basis of its devices’ superior performance, energy-efficiency, eco-
friendliness and ease-of-use – all qualities to be found on the new MX7,
Samsung's most powerful offering to date.
“We manufacture some great products, but there are certain types of
vertical market that take on higher end products – professional services,
legal services – and to date we have not had a product that catered for
every single requirement,” explained Ash. “The MX7 takes us into 93%
of the addressable market and it gives us a powerful proposition to
really compete in those markets. The differentiators, the very mundane
things, mean a lot, like 300gsm paper handling, SRA3, 200gsm duplex
capacity, a 240 image per minute scanner. We are putting a hell of a lot of
productivity into the hands of the workforce now, along with the Android
interface and award-winning mobility.”
