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Navigator Discovery vert ad 1-17 26/01/2017 19:39 Page 1
large number of primary and secondary schools. Children currently going
through school now read books on e-readers and tablets, and do their class
and homework on either a laptop or iPad. They are completely comfortable
sharing and collaborating online, without the need to print.
“The decline in printed pages is going to accelerate over the next 10-20
years as these children develop into the workplace. Technology is really
beginning to change the way we learn and work. And at pace.”
Andrew Hall:
“There are still areas of growth – colour continues to grow in
use and enabling customers access to fast, affordable colour can help them
transition away from mono printing to improve their printed communications.
“Direct mail is also making a comeback. People are overloaded with
digital communications which now often go unnoticed. For example emails
are easy to delete without even opening whereas direct mail does get opened
so there is opportunity for colourful impactful document creation for direct
marketing.”
Shaun Wilkinson:
“This challenge mentioned above is also the opportunity,
especially for those dealers who grasp the nettle and think solutions first.
Dealers should aim to be trusted partners who deliver real world solutions
that truly solve the problems of their customers, drive productivity, enable
new ways of working and integrate with each individual business. Those
solutions also need to be practical and cost-effective, fully integrated with
existing IT set-ups and delivered with the minimum of disruption at a time
when there’s so much uncertainty in the current business climate.
“Working in collaboration with print partners also brings opportunities.
Our UTAX Partners, for example, can draw on technical, sales, marketing and
finance help with their tenders. Finally, it’s worth pointing out that hardware
is still very much an integral part of the overall package, as we’re talking
evolution, not revolution. As I mentioned above, documents are still at the
heart of even the most modern working environments. The opportunity comes
in leveraging the power of what we in the print sector can achieve to the
benefit of end-users.”
Mark Ash:
“The industry’s biggest challenge is also its biggest opportunity.
As workplaces become increasingly mobile and connected, our print partners
are now able to incorporate their offerings to enhance the connected
workplace. This is because the cloud-driven capabilities of Samsung’s
print technologies enable traditional paper-based workflows to develop
into efficient and integrated digital solutions that remove costs, improve
productivity and enable that all-important mobility.
“Users can access, scan and print documents directly from their phones
and tablets; they can edit documents directly on the MFDs; and they don’t
need to be logged into the corporate network, enabling complete flexibility.
It’s an opportunity to promote MFDs that work like a business, large or small,
and boost the productivity of every single one of its employees.”
Continued...
PITR:
Where do you see the most opportunity?
Mark Ash
Head of Print and
Director Business
Enterprise Team
Samsung
