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costs (down time, fix rates etc.) as part of
their decision-making process.”
Sam Elphick
: “More recently, it does
seem that firms are looking for the best
possible value from us as a reseller – so
in essence I would agree that cost is king.
It always has been to some extent but I
would say even more so now.
“I think it is important though for
businesses to understand that in some
circumstances, and across most sectors by
cutting cost, you also run the risk of cutting
quality and service. And in turn this can
sometimes negatively impact a business.”
Matt Goodall:
“For many companies,
cost has always been king, until that is,
they get burnt and experience poor service
or unacceptable downtime. All companies
are seeking to reduce overheads, however,
you cannot cut everything to the bone
without sacrificing something, whether it
be quality, service, response or product.
“The key now is to ensure that your
business offering meets or exceeds the
customers’ expectations, and set service
as king! We are seeing that in many
companies, service vs. cost is the key
objective rather than just cost alone.”
Jeremy Spencer:
“Clearly, competitive
pricing is important, but it would be
short sighted for the industry to focus on
cost alone. Customers want to partner
with organisations that truly understand
their needs, have an expert grasp of the
technology, and provide excellent levels of
service.
“That being said, there is increasing
interest in those of our software and
solutions that help end users optimise
workflows to improve efficiency and save
time and money. These have a real impact
on cost across the customer’s business and
clearly appeal to those for whom financial
considerations are key.”
Matt Goodall,
Service Director,
Office Evolution
Jeremy Spencer,
Marketing Director,
Toshiba TEC UK
“There is increasing
interest in those of our
software and solutions
that help end users
optimise workflows”
It’s gratifying to know
there are some clients,
despite the current
economic uncertainty
that value partnerships
and high quality service
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