INTERVIEW
VOW is the biggest company in the
EVO Group, bringing in around £300
million of the group’s combined
£550 million turnover last year. As
part of a review that saw the group
simplify its structure in 2016, a
strategic decision to focus on core
activities and put a stop on non-core
undertakings was made.
This meant calling it a day on the bokz
reseller programme, an initiative designed to
grow dealers’ businesses by combining their
customer facing skills with EVO’s logistics,
procurement and marketing capabilities;
VOW UK Managing Director Adrian Butler, spoke to
PrintIT
Reseller
about the wholesaler’s strategic decision to move
away from non-core activities, and its renewed commitment
to focus wholly on delivering the value of wholesale to its
channel customers
Strategic focus on the
value of wholesale
Headroom, the group’s marketing and
business services agency; and VOW's
managed print services (MPS) programme. It
was this news in particular, that received a
mixed response from the channel.
First foray
VOW first entered the MPS space towards
the end of 2011, partnering with M2 to
deliver it on behalf of members of its then
VOW+ partner programme.
Butler explained: “We did our research
and looked at the facts. MPS had been
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Adrian Butler,
Managing Director,
VOW UK
Continued...
