01732 759725
AND FINALLY
Phil Madders,
Managing Director
,
Print Audit Europe
60 seconds with…
What’s currently having the greatest
impact on your business?
The drive to add value to the products and
services our partners offer and create new
revenue streams for them. It is a challenge, but
once they start, it has a massive impact on their
business.
Where do you see the next big
opportunity?
Selling services rather than things or pages, has
to be the next big thing as page volumes are
declining. Our premier partners are starting to
have success in this area but it has been a slow
burn.
What would make your day job easier?
A time machine – make sure I can be
everywhere I would like to be and help me out
if/when I get something wrong.
What’s the best bit of business advice
you’ve been given?
Our North American CEO advised me to
change from selling to our customers, to selling
with them. Changed our business approach
dramatically. It’s a lot more fun too.
If you had had a crystal ball, would you
have done anything differently?
Moved to subscription pricing bundles five
years earlier. They are better for all parts of the
channel and increase profitability for our partners
dramatically – which helps us all.
Describe your most embarrassing
moment.
I didn’t engage the handbrake in my car once
and consequently looked out of the window
in the middle of a presentation I was doing
for about 30 of our customers, to see my car
trundling across the golf course at Reigate Hill
before coming to rest in a flower bed.
50
Favourite holiday destination.
Tough one, I love travelling but try and avoid going to the same
place twice. There is always something to see wherever you are, if
you are armed with Trip Advisor.
How do you like to spend your spare time?
Most of my spare time recently has been preparing for, and then
doing, the PAE charity bike ride from St Malo to Nice. It was tough,
but the team raised over £12,000 for a range of charities so well
worth it.
What was your first job?
I worked as a labourer for my brother who was a builder.
What would be your dream job?
I once met the beer buyer for Tesco – he travelled the
world tasting beer professionally. I was so impressed
that such a job even existed. He spoilt it a little by
confiding that he wanted to be the wine taster.
Fine dining and good wine, or curry
and a pint?
Have been known to partake of both – perhaps a little
too often.
Money’s not an issue, what’s your
perfect car … and where would you like to drive it?
Aston Martin DB9 on the Icefield Parkway between Lake
Louise and Jasper in the Canadian Rockies. Breath-taking
scenery and quiet, except for the odd bear.
