www.printit
reseller
.co.uk
Print.IT Reseller
advertorial
15
EFI Advance Fiery Leadership with
Launch of New Fiery System 10
Named Fiery System 10, the new
platform delivers documents faster
than ever before, along with the
latest system calibration technology
to guarantee colour consistency at
all times, tighter integration with
the printer’s fnishing options, and
greater fexibility and control.
Toby Weiss, general manager
of the Fiery business unit and
senior vice president of EFI, said:
“EFI has been a pioneer in digital
print technology for the past two
decades, and continues to lead the
technology advancement of digital
front-end controllers with today’s
platform launch. System 10 is the
fastest, most robust ever, and is
poised to bring amazing results to
demanding customers worldwide.
Fiery technology is now the most
integrated platform in the industry,
with connectivity to business process
automation solutions, production
workfow systems, and direct mobile
printing to deliver a complete
solution from creation to print.”
“EFI’s Fiery System 10 release
provides a wide collection of
powerful and user-friendly tools for
print workfow,” said Jim Hamilton,
group director of production
hardware at InfoTrends. “System 10
is a demonstration of EFI’s continued
leadership position in front-end
systems for production digital print.”
Fiery System 10 provides
advanced capabilities to
customers in four key
areas: colour, usability,
performance and
integration.
Colour – Calibration
Features and Powerful Visual
Editor
A major enhancement to Fiery’s
colour management system is the
new Fiery Calibrator that makes the
calibration process more effective,
integrated, and easier to use.
The new Job-based Calibration
increases calibration accuracy and
effectiveness because calibration
is customised for a specifc job and
the associated media and profles.
Because calibration is critical and
needs to be performed routinely,
Fiery System 10 has incorporated
a “Calibration Guard” to provide
calibration status, warnings, and
alerts to encourage calibration to
take place and ensure colour quality.
The Fiery Image Enhance
Visual Editor (IEVE) is a powerful
feature newly available on the
Command WorkStation® print job
management and user interface
software that ships with Fiery
System 10. IEVE allows editing each
image in a job without going back
to the native design fle, saving time
and reducing costs. IEVE simplifes
the editing process, providing an
interactive toolset for optimising
image appearance and applying
automatic per-image corrections,
to ensure photos look their best.
This tool also gives users a manual
control to individually adjust
brightness, contrast, highlights,
shadows, colour balance, sharpness
and to make red-eye corrections
on any image within a job. (To
see a video of this powerful new
capability, visit http://w3.ef.com/
fery/Products/CWS5/Demos)
Usability – Command
WorkStation and Mixed
Finishing Sets Simplify
Complex Jobs
The latest version of Command
WorkStation software is now even
easier to use. Common tasks are
more accessible and required job
information more readily available to
operators to increase productivity.
In addition, a Mixed Finishing
Sets feature in the SeeQuence
Compose option is now available
to simplify complex jobs in high-
production environments. With
the new Fiery Mixed Finishing Sets
(and an inline fnisher attached to
the print engine), users can specify
multiple fnishing requirements
among the various subsets within
a single job to produce completely
fnished jobs, minimising labour.
Performance – Support of
New VDP Standard
EFI has a long-standing commitment
to supporting industry standards,
and Fiery System 10 has a number
of enhanced Variable Data Print
(VDP) features. Most notably, it
supports PDF/VT-1, a new standard
developed by ISO (International
Organisation for Standardisation)
for VDP data exchange. PDF/
VT-1 brings the benefts of a PDF
workfow to VDP, helping customers
increase production effciency with
capabilities such as late stage
exchange of critical variable content.
By folding seamlessly into existing
PDF-based prepress operations, PDF/
VT-1 enables a single, common PDF
print production workfow for all
job types.
Integration – Direct Wi-Fi
Printing for Today’s Mobile
Workforce; MIS and Workfow
Connectivity
An ideal solution for corporate CRDs
and offces with Fiery-driven MFPs,
System 10 has built-in technology
that enables direct mobile printing
from Apple iOS devices to the Fiery-
driven printer. Wi-Fi enabled Apple
iOS devices (such as iPhones and
iPads) will automatically discover
any System 10 Fiery-driven printer
on the same network inside the
corporate frewall. Employees can
simply select a listed printer and
touch “print” with no need to
download an app or install printer
drivers.
“EFI’s embedded support for
mobile printing from iOS devices
is another example of how mobile
printing is moving from a ‘billable
service’ to a standard feature for
applications behind the frewall,”
said Robert Palmer, director,
Managed Document Practice at Lyra
Research.
Besides integration with mobile
devices, Fiery servers are a great ft
with EFI’s market-leading portfolio
of print MIS and workfow solutions,
including PrintSmith™, Pace™,
Radius and Monarch management
systems and the EFI Digital
StoreFront® web-to-print platform.
Fiery System 10 further expands
its industry integration capability
with Agfa Apogee Prepress
Workfow, and the upcoming release
of Kodak Prinergy Workfow, to
enable prepress workfow users to
submit jobs to and manage one or
more Fiery-controlled digital print
engines right from the same familiar
user interface. These prepress
workfow integrations create a
single workfow to serve blended
production, reducing operational
costs and boosting production
performance.
Fiery System 10 is available
now. The frst OEM printer
brands that use Fiery System
10 will be announced soon.
For more information, visit
www.ef.com
As it marks the 20-year
anniversary of the frst Fiery®
digital print server, EFI today
launched the next-generation
Fiery platform. Fiery technology
is long recognised in the industry
for its blazing speed, colour
accuracy, image quality, and
intuitive user-interface, and with
this launch increases operator
productivity, produces more
accurate and consistent colour,
and provides stronger variable
data capabilities for personalised
communications.