Basic HTML Version
Print.IT Reseller
mobile printing
www.printit
reseller
.co.uk
31
What the Customer Thinks
1. Are Tablets Bad for Print?
On the all-important question of whether the use of tablets reduces the need for printing,
the vast majority (64%) said that it did.
2. How Easy is it to Print?
One reason why respondents expect tablets to reduce print volumes is that, despite
some interest in doing so, few MPS customers have fully integrated mobile printing into
their enterprise printing infrastructure: less than a third have already implemented or
are in the process of investigating such solutions.
3. Who calls the shots?
BYOD is often cited as a catalyst for mobile printing, but in the large enterprises surveyed
by Quocirca, mobile printing is largely being driven by users of business-owned tablets and
smartphones. Organisations are less inclined to support employee-owned devices, although a
significant 63% wish to provide mobile print capabilities for visitors to their premises.
Q:
What are your views on the following statement:
‘The use of tablets in the office is reducing
the need for printing’?
Strongly Agree
Agree
Neither Agree
nor Disagree
Yes, we have already deployed some
mobile device printing solutions
Increased need to provide smartphone printing
support for business-owned smartphones
Increased prevalence of business-owned
iPads and other tablets
Increased need to provide printing support
for guests/external users
Increased need to provide smartphone printing
support for employee-owned smartphones
Increased prevalence of employee-owned iPads
Yes, we would like this
capability but we are not
investigating solutions
Yes, we would like this capability
and we are investigating solutions
No, there is no
requirement for printing
from mobile devices in
our organisation
Disagree
Strongly Disagree
Q:
What is your level of interest in including mobile print capabilities within your MPS contract
i.e. printing from smartphones or tablets?
Q:
What are the main drivers for considering a mobile printing capability?
(responses from the 62% who said they would like a mobile printing capability)
Last year Quocirca surveyed 100 organisations with 1,000+ employees about
their attitude to mobile printing, as part of the
Quocirca Enterprise MPS Study,
2012
. The international sample was split evenly across the UK, USA, France and
Germany, with 25 organisations from each country. All were MPS users.
Data security fears
For Chris Mills, product manager at
Toshiba TEC UK Imaging Systems,
security and management fears will
limit mobile print take-up in the short-
term, but he does not expect this to
last as end users become more aware
of the secure mobile print solutions
that already exist.
“The continued use of driver-enabled
laptops, which are currently more
convenient for the creation, manipulation
and management of documents, will prevent
widespread adoption of mobile printing, as
will concerns over data security from the
private cloud.
“Even so, we are finding demand for
mobile print increasing. Due to BYOD
amongst students, we have seen an increase
in demand for mobile printing within higher
education, including a recent installation
for 30,000 students at a Surrey-based
University. The Drivve l Print driverless
solution allows users to print securely within
the network to any MFP, from any location,
via the Internet or Wi-Fi.
“IT managers want a solution that is
product agnostic: they don’t necessarily want
to support a plethora of operating systems
that are constantly changing. One simple
solution is to use a product that uses email.
A user with any type of device can send an
email to a centralised print server account
which can detach documents and give the
user the option of printing the email and or
attachments on any device on the network.”
The influence of the cloud
Eddie Ginja, business development
manager of Kyocera Document
Solutions, highlights another aspect
of the modern office that works in
tandem with mobile printing, namely
cloud storage accessible from any
internet-enabled mobile device. This
offers its own revenue generating
opportunities and in freeing users
from their desks creates demand for
mobile printing/scanning.
“For our Channel Partners, mobile
printing is all about attracting customers who
can secure release using mobile devices – so
your phone screen ultimately becomes your
printer screen. As a mobile phone user it is
in your control, it’s intuitive, secure and the
interface always looks the same, so there are
no concerns about working out how to print.
“Print Management and Security are
key drivers, but don’t forget that Cloud can
really benefit those organisations that need
to refresh their file and print infrastructure.
Instead of a Capex investment of several
£100,000s they can just pay for what they
use, which leads to better budgeting –
always an IT Manager’s concern. As well as
the obvious green attributes, Cloud printing
offers customers flexibility, stability, agility
and ways to address skills shortages and this
is an opportunity for the Channel.”
82.3%
31%
15%
20%
44%
16%
38%
15%
16%
5%
71.0%
62.9%
37.1%
29%
20% 40% 60% 80% 100%