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events
Keynote speaker and former OKI UK
Managing Director David Ennis OBE
opened the event with a presentation
that focussed on the day’s theme of
innovation. Ennis briefly covered the
company’s history, recapped on a
number of innovation milestones and
reinforced OKI’s commitment to a
channel-only sales focus.
Delegates were then split into four
breakout sessions where they learnt about
OKI’s re-branded MPS offering, a new
channel programme, the MB700 range and
the company’s new five-colour ES6541
printer for the graphic arts market.
Rob Brown, Business Manager MPS,
introduced OKI’s new Smart Managed
Document Solutions portfolio, highlighting
its benefits to the channel and the end
user. The tiered and fully flexible offering
includes basic pay-per-page Smart Page
Services, mid-range Smart Print Services
and full blown Smart Managed Document
Solutions.
Brown added that whilst OKI doesn’t
sell direct, it does service directly, which
means a dealer doesn’t have to develop
its own expertise or take on additional
resources to become an MPS solutions
provider: they can simply draw on OKI’s
experience and resources.
Head of Channel Simon Tetlow hosted
an interactive session that explored
the findings of an independent report
commissioned to glean insights into
how dealers perceive the major print
manufacturers. Delegates were invited to
discuss how OKI could better support them
in a number of areas including rebates,
product availability and margins. Tetlow
also revealed that OKI Europe is working
on developing a new Europe-wide Partner
Programme which has a launch date of
April 2014.
The final two sessions focused on
recent OKI product launches, including the
new MB700 range (see opposite), which
attracted 1,000 pre-orders at a similar
launch event in Germany. Partners were
offered introductory discounts up to 40%
on the day and and Marketing Manager
Andrew Hall said that OKI UK received a
significant number of orders as a result.
The most anticipated session of the
day was a hands-on demonstration of the
ES6541, OKI’s brand new five-toner colour
device for the graphic arts market. Ben
Lake and Andy Jackson also presented the
four-colour ES9431 targeted at corporate
marketing departments and available as
part of a click contract; and the C931 high
end colour device, which is positioned as a
transactional sale and can be sold online.
The event closed with a Las Vegas-
themed dinner and casino, complete with
a guest appearance by Elvis. This reflected
OKI’s new channel incentive, running until
March 2014, which has eight places on an
all-expenses trip to Vegas up for grabs.
The most
anticipated
session of
the day was
a hands-on
demonstration
of OKI’s brand
new five-toner
colour device...
OKI Innovation 2013
OKI Systems UK, part of OKI Europe, showcased its new range of print solutions
and re-branded MPS offering to the channel at the Brooklands Hotel, Weybridge
in October. More than 60 dealerships attended the event, which also provided an
opportunity to meet the new Managing Director of OKI Systems UK, Takaaki Hagiwara.
What the
delegates said
“The team have commented back to me
on what an excellent, well-constructed
day it was: it was engaging, interesting,
different and they took a lot of positives
away with them. They said it was one of
the best events they had attended. The
evening was also good fun and gave
them the opportunity to mix with a good
turn-out of resellers. Well done OKI.”
Jonathon Francis,
Business
Manager,
Midwich
“I very much enjoyed the OKI
Innovations event. I found the day went
very fast which shows it was really
enjoyable. I even found myself singing
Viva Las Vegas this morning!”
Dave Booth,
UK Print Product
Manager,
Insight UK
“It was a fantastic event, very
informative with the right level of detail
allowing the information to be digested.
Each presentation was entertaining and
I liked the multi-media approach.
The evening entertainment was amazing:
I felt like I was back in Vegas!!!”
Kelly Montacute,
Account Director,
Capita Managed IT Solutions
(l-r) David Irving, Russel Hamilton and
Graham Tyson, OKI Account Manager
(l-r) Jim Doyle, Managing Director.
OKI Ireland;
David Ennis OBE, Keynote Speaker;
Takaaki Hagiwara, Managing Director,
OKI Systems UK