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Are you mobile ready?
Selling mobile connectivity
solutions can increase your
profit margins
A stagnant economy, combined with
continuous technological innovation,
makes this a particularly challenging
time for the channel. The traditional
foundation of hardware still remains.
Increasingly however, customers want
more than a simple ‘hardware, supplies
and maintenance’ operation. It must
also incorporate their Bring Your Own
Device (BYOD) strategy. Alongside
the printers, scanners and MFPs,
enterprises now require end-to-end
solutions to manage the content that
flows through their organisations with
seamless interoperability and smart
mobile technology.
The days of making profit on hardware
alone are drawing to a close. Devices will
continue to be sold, but the growth (and the
margins!) will be found helping customers
to efficiently and effectively work smarter,
facilitated by new technologies to capture,
manage and access information from both
smart multifunction and mobile devices.
With the transition to mobile continuously
gathering pace, BYOD is becoming common
practice in the workplace. Now that 4 out of
5 companies allow employees to use their
personal mobile devices on the job, Lexmark
Mobile Print and Lexmark Mobile Capture
make it easy to take advantage of this
computing power. These apps allow users to
jump-start workflows instantly by capturing,
retrieving and sending and printing critical
data from wherever you go.
In the current business environment
where time is an increasingly valuable
commodity, timesaving innovations that tie
into a BYOD strategy make a real difference
to productivity.
Innovations such as this promote flexibility
and productivity within the workforce,
and indicate where the future lies. As the
“now” imperative, the urgent demand and
expectation for mobile devices must be
reflected in the focus for the channel. The
channel has a major role now in helping the
customer embrace this mobile future and
understand how they can gain the benefits of
mobile productivity.
Lexmark discusses why
resellers need to change
their sales techniques in the
transition from hardware
to solutions, focusing on
supporting customers towards
the future of mobile
By Martin Fairman, UK Channel
Sales Director, Lexmark
Lexmark Channel
Value Programme
–
It’s More than a Partner
Programme.
A Rewarding Experience.
Lexmark is much
MORE
than just a
print vendor! In fact over the past three
years we have been transforming our
global organisation into an IT provider
of industry specific solutions which
will enable your customers to save
time and money. This makes selling
Lexmark
MORE
margin rich, develops
MORE
revenue streams, helping you
to differentiate your company making
customers
MORE
dependent on your
business.
So, whether you are, or need support,
in selling output devices (printers and
MFP’s), content management software,
workflow solutions or Basic Print
Services (click/MPS), Lexmark is here
to support you every step of the way.
Join Lexmark’s Channel
Value Programme today
and starting enjoying
the following benefits:
• Dedicated sales support
• Exclusive offers and promotions
• Customisable sales and
marketing tools
• Access to Lexmark’s Channel
Advantage Academy
• Access to Lexmark’s Virtual
Solutions Centre
• Ready-to-Go Marketing tools and
materials
and more...
Register now at
www.reseller.lexmark.co.uk
or contact
01628 518658