Page 10 - Print.IT Reseller - Summer-2 13

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In the news
Synaxon is launching an exclusive TCO
print calculator that gives members a
simple and cost effective way to enter
the growing market for managed print
services.
By providing instant calculations of a
printer’s total cost of ownership over a specified
period, SYNprint TCO Analyser enables a
reseller to act as a trusted advisor to customers.
As well as illustrating the relative costs of
purchasing different brands and models of print
devices, it enables resellers to see exactly how
much profit they would make on the initial
sale of a device and the subsequent sale of
consumables and replacement components.
Resellers can set their own margin levels and
adjust them appropriately for different customer
quotations.
The service is driven by up-to-date
information provided by market research expert
Context. It is available to all members on a
14-day free trial, after which it will be offered
from only £65 per month with comprehensive
training and support provided free of charge.
According to Managing Director Derek Jones,
this license fee will quickly be recouped.
www.synaxon.co.uk
Developed exclusively for Cartridge World
by US partner, TonerHead Worldwide, the
new CWP Quality System uses the latest
integrated technology to enable precise
and efficient inkjet cartridge cleaning,
testing and refilling.
The CWP Quality System is compatible with
over 140 printhead cartridges, delivers excellent
product quality, improves efficiency and reduces
waste and builds on proven technology already
in use within the Cartridge World network.
A touchscreen linked to a central internet
server guides the user through the inkjet
cartridge cleaning, repairing, refilling and
finishing processes. The system also further
enforces Cartridge World’s exacting quality
standards by automatically testing each and
every unit to ensure optimum print performance.
The system will initially be available across
three of Cartridge World’s high street stores in
Luton, Nuneaton and Petersfield, before being
offered to the company’s remaining 150 UK
branches.
www.cartridgeworld.co.uk
TCO print calculator
Cartridge World revolutionises inkjet
refill market
Breadth of enterprise offerings
Xerox earned the top position in worldwide MPS for the fourth consecutive
year, according to a new report by analyst research group Quocirca. The report
attributes Xerox’s lead to continued expansion and investment in its MPS platform
and the unrivalled geographical depth, breadth and consistency of its offering.
Last year, MPS reports from Gartner, IDC and Forrester Wave also positioned Xerox in the
top spot.
www.xerox.com
NAPPS UPDATE
The next generation –
Apprenticeships?
By Aaron Warham,
Director,
NAPPS
Over the past couple
of months I have been
speaking with the NAPPS
community about training,
as it seems that the rapid development of
the document solution industry, in terms of
technology, processes, people and scope,
is putting ever greater pressure on sales
people. For the established sales person
these developments are just another point on
their continuous learning curve – but what
about the next generation?
The level of complexity and breadth of
knowledge required to become a successful
document solution sales person has never been
greater, but with no industry recognised schemes to
introduce and attract new sales recruits, could we be
losing the best candidates?
For new engineers and service personnel, training
schemes and apprenticeships are well established.
With such a consistent process the result is that
the industry is capable of attracting and producing
a production line of highly skilled engineers. The
question is whether the same level is being applied
to attracting new sales people? It is from this that
an idea has arisen.
Is an apprenticeship scheme workable in
document solution sales?
All OEMs and their channel partners invest
heavily in the training and development of their
sales people once employed, but is the industry
missing the chance to attract new entrants (sales
people) to the industry?
An apprenticeship carries a whole host of
negative connotations for both employer and
employee. Traditional concerns about how much
someone is paid and whether they stay at the end of
the apprenticeship have scuppered many a scheme.
However, if it is simply viewed as a training
opportunity which demonstrates to the brightest
and best new candidates that a meaningful career
can be made in document solutions surely it makes
sense?
From my discussions it is clear that a new sales
person fully up to speed on the latest industry
developments, primed on the technologies and
processes required by the consumer and motivated
to drive a career forward can only be of benefit to
the channel.
Cartridge World Chairman, John Richardson