Damian Kelly,
Distribution
Director,
DMC Business
Machines
PRINT
IT
RESELLER.UK
41
DMC Business Machines has this
month launched a new brand of
plain box remanufactured toner. The
JustToner range offers the quality,
performance and value you would
expect from a top-end branded
product, but is packaged in a plain
box.
The distributor is eager to stress
the importance of not confusing
remanufactured toners with compatibles
or ‘drill and fill’ products, which are often
of poor quality and sometimes infringe
intellectual property laws. It points out that
while JustToner remanufactured toners
are more competitively priced than OEM
equivalents, they are of a comparable
standard and more environmentally
friendly.
DMC Business Machines is introducing
the JustToner range to meet demand for
a high quality, plain box alternative to
compatible cartridges. From experience
with its high-end quality remanufactured
toner brand planitgreen, it knows that not
all resellers are willing to commit to yet
another branded toner to compete with
OEM products. Instead, many want a high
quality plain box alternative to tackle the
price-led compatibles market.
Damian Kelly, Distribution Director
at DMC Business Machines, said: “With
roughly 80% of end-users still buying
original OEM consumables and price
hikes looming on these originals due to a
weaker pound, we really do feel that the
best savings area for many businesses is in
finding a good remanufactured toner that
is low on price without compromise on
quality or performance.”
He added: “Our planitgreen range’s
failure rate currently sits at just 0.7%, and
we expect no different from JustToner.
When you take into consideration the
savings that can be made, this is minimal,
so it is perfect for our resellers looking to
compete on price whilst still satisfying the
quality expectations of their clients.”
The use of an unbranded plain box
allows DMC Business Machines to compete
DMC Business Machines launches
‘plain box’ remanufactured toner
on price with compatibles, whist the
rigorous remanufacturing process ensures
that JustToner competes with the quality of
OEM originals.
DMC Business Machines has such
confidence in the quality and value of its
product that it is offering a price match
guarantee on all HP products within the
JustToner range.
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